55 Creative Marketing Content Ideas for Pet Photographers

Social Media Marketing

Introduction: If you’re a pet photographer struggling to continually think of creative content to share on your social media, these 55 creative marketing content ideas for pet photographers will give you the ideas, prompts, hashtags & tips to take your social media content to the next level.

Bonus Material. – 110 Engaging Post Ideas, Prompts, CTA’s, hooks & Hashtags for Pet Photographers

There’s no doubt we are a nation of pet lovers, from the furry and cute to the more unusual, pets are part of our family. As a pet photographer, your goal is to capture the unique personalities of beloved pets and create lasting memories for their owners.

When I grew up and married, we rescued many dogs and each one with their character became a huge part of our family we were heartbroken when the day came that we had to put them to sleep. As a pet photographer, your job isn’t just to capture the action shots or the cute little faces, you’re ultimately capturing memories that will be treasured for years.

The other aspect of running a successful pet photography business is marketing your business. It sometimes feels like a drag to constantly think of fun and engaging content ideas to interact with your clients through your social media channels and emails to drive engagement and bookings.

I’ve written this blog, 55 creative marketing content ideas for pet photographers, to help you with your marketing efforts, each post idea also comes with simple tips to help with the creation side and hashtags you can copy & paste. The post ideas are broken down into sections so make your content creation planning easy as you can jump into whatever kind of social media post you want results from.

So, let’s jump straight in.

Engagement Building

Behind-the-Scenes:
- Ever wondered what goes into capturing those perfect pet moments? Here’s a sneak peek behind the scenes of our latest show!”
- Hashtags: #BehindTheScenes #PetPhotography #PetPhotographer.
- Tip: Show your setup, interaction with the pets and some candid moments.
Before-and-After Edits
- From raw to refined, check out this amazing transformation! Swipe to see the before and after”
- #BeforeAndAfter #PhotoEditing #PetPhotography
- Tip: Highlight your editing skills by showing a drastic improvement.

3. Pet of the Week.

Meet [pet name], our Pet of the Week! This adorable furball stole our hearts during the photoshoot!”
#PetOfTheWeek #PetPhotography #PetLove
Tip: Include a short story about the pet to make the post more personal and increase engagement.

4. Action Shots

Catch them in action! Check out these dynamic shots of pets doing what they love best”
#ActionShots #PetInMotion #PetPhotography
Tip: Capture pets playing, jumping, running or maybe as a special trick to showcase their energy and excitement.

Sign up for expert advice & tips on how to grow your photography biz & receive 10 free professional written email templates to use in your Photography business 👇🏻

5. Candid Moments

“It’s all about those candid moments! Here’s a snap of [Pet’s Name} being their adorable self”
#CandidPets #PetPhotography #PetMoments
Focus on natural, unposed moments to highlight pet’s personalities.

6. Themed Photoshoots.

“We had so much fun with our latest themed photoshoot! Can you guess the theme?
#ThemedPhotoshoot #PetPhotographer #CreativeShoot
Tip: Use props and background to create a specific theme and engage your audience by asking them to guess it.

7. Favourite Locations.

“We love shooing at [Name of Location]. It’s the perfect spot for capturing pets in their natural element!”
PetPhotographyLocaion #OutdoorPets #PetPhotoshoot
Tip: Highlight why the location is an ideal place for pet photography and include beautiful scenery.

8. Photography Tips:

‘Want to capture your pet’s best side? Here are 5 tips to get the perfect shot!”
#PetPhotographyTips #PetPhotography #PhotoAdvice
Tip: Share practical advice that pet owners can use to take better photos of their pets.

9. Behind-the-Lens Stories

“Every picture has a story. Here’s the story behind this beautiful shot of [Pet’s Name]”
#BehindTheLens #PhotographyStory #PetPhotography
Tip: Share the story of the shoot, including any challenges or fun moments. This kind of post resonates well with potential clients.

10. Equipment Showcase:

“Curious about the gear we use? Here’s a peek at our essential equipment for pet photography.
#PhotographyGear #PetPhotographer #BehindTheScenes #FavouriteProp
Tip: Explain why you use certain equipment and how it helps you capture the perfect shot. You can also highlight a prop that you use to help get a good shot of shy dogs for example.

11. Seasonal Photoshoots

“Celebrate the season with a themed photoshoot! Here’s [Pet’s Name] enjoying [Season] in style.”
#SeasonalShoot #PetPhotography #PetSeason
Tip: Highlight the unique aspects of each season to keep your content fresh and relevant.

12. Holiday Celebrations

“Happy [Holiday] from [Pet’s Name] and us! How are you celebrating with your furry friends?”
#HolidayPets #PetHolidays #PetPhotography
Tip: Share festive photos and encourage your followers to share how they celebrate holidays with their pets.

How are you enjoying these 55 creative marketing content ideas for pet photographers? I’ve another blog which is aimed at more general photography with 55 engaging prompts – check it out here

A kitten looking direct into the camera with a text overlay that reads 55 engaging post ideas for pet photographers

Community-Building Ideas

13. Client Spotlights

“We love our clients! Meet [Client’s Name] and their adorable pet, [Pet’s Name]
#ClientSpotlight #PetPhotography #Happy Clients
Tip: Share their story and a testimonial to build trust and community. Was the pet rescued from the local shelter?

14. Pet Photography Challenges

“Join our Pet Photography Challenge! Post a photo of your pet with the hashtag #PetPhotoChallenge for a chance to be featured”
#PetPhotoChallenge #PetPhotography #PhotoChallenge
Tip: Encourage engagement by featuring participant photos on your page.

15. Collaborations.

“We’re teaming up with [Partner’s Name] for an exciting project! Stay tuned for more details.’
#Collaboration #PetPhotography #PartnerProject
Tip: Partner with local businesses or influences to reach a wider audience. This is a great way you can gain more eyes across your social media platforms.

16. Community Events

“Come join us at [Event Name]! We’ll be there capturing all the fun moments”
#CommunityEvent #PetPhotography #LocalPetEvents
Tip: Promote a local event or great place and share your experiences with your followers.

17. Client Testimonials

“Nothing makes us happier than a satisfied client. Here’s what [Client’s Name] had to say about their session with [Pet’s name]”
#ClientTestimonial #HappyClients #PetPhotographer
Tip: Share positive feedback to build credibility and attract new clients.

18. Follower Features.

“We love seeing your pet photos! Here are some of our favourites from this week!”
#FollowerFeature #PetPhotography #PetLove
Tip: Encourage followers to tag you in their posts for a chance to be featured.

19. Pet Adoption Stories.

“Meet [Pet’sName], who just found their forever home! We’re so happy to be part of their journey”
#AdoptionStory #PetAdoption #HappyTails
Tip: Share heartwarming stories to connect with your audience emotionally. You could also tag local rescue groups to try to find forever homes for some of their residents.

20. Pet Influence Collabouration

‘Excited to announce our collaboration with [Infulencer’s Name!] Check out our latest project together”
#PetInfluencer #Collaboration #PetPhotography
Tip: Leverage the influencer’s audience to grow your reach. This can be a very lucrative business move for both parties.

21. Local Business Spotlights.

“Shoutout to [Business Name], our favourite local pet-friendly spot! They always make our shoots extra special”
#LocalBusiness #PetFriendly #PetPhotography
Tip: Support local businesses and build community connections. This is good for search results in local online groups and pages.

22. Social Media Takeovers.

“Today, [Client/Influencer Name] is taking over our Instagram! Follow along for a day in the life of [Pet’s Name]
#TakeoverTuesday #InstagramTakeover #PetPhotography
Tip: Let a client or influencer share their perspective to keep content fresh and engaging.

Feel-Good Content

23. Rescue Stories – (This is a powerful tool as it can help your profile reach a long way)

“Meet [Pet’s Name], a rescue with an incredible story. We’re honoured to have captured their journey.
#RescueStory #PetRescue #HappyEnding
Tip: Highlight the resilience and spirit of rescue pets to inspire your audience

24. Milestones.

“We just hit [Milestone] followers!. Thank you for being part of our journey. Here’s to many more memories!’
#MilestoneMoment #ThankYou #PetPhotography
Tip: Celebrate your achievements with your followers to show appreciation.

25. Pet Birthdays

“Happy Birthday, [Pet’s Name]! We had so much fun capturing your special day”
#PetBirthday #BirthdayShoot #PetPhotography
Tip: Share festive photos and encourage followers to celebrate their pets’ birthdays.

26. Pet Care Tips

“Keeping your pet healthy and happy is our priority. Here are some essential pet care tips.”
#PetCareTips #HealthyPets #PetAdvice
Tip: Provide valuable information that pet owners can use to improve their pets’ lives.

27. Holiday Greetings

“Wishing you and your furry friends a wonderful [Holiday]! Enjoy this festive season”
#HolidayGreetings #FestivePets #PetPhotography
Tip: Share holiday-themed photos to spread joy and celebrate with your audience.

28. Pet Quotes

“Pets are family. Here’s a quote that perfectly captures our love for them: Pets leave paw prints on our hearts””
#PetQuotes #LoveMyPet #PetPhotography
Tip: Use quotes that resonate with pet lovers to create an emotional connection.

29. Rand Acts of Kindness

“Spreading kindness one paw at a time. Here’s how [Pet’s Name] and I gave back this week.’
#RandomActOfKindness #PetLove #PetPhotography
Tip: Highlight small acts of kindness to inspire your followers to do the same.

30. Pet Health Awareness

Did you know when dogs lick it’s a kind of therapy for them and helps to calm them down? Here’s what you need to know.
#PetHealth #PetWellness #HealthyPets
Tip: Share important health information and awareness campaigns to educate your audience.

31. Favourite Pet Products

“We love these products for our furry friends! Check out our top picks for [Product Category]!
#FavouriteProducts #PetGear #PetPhotography
Tip: Recommend products you genuinely use and love to build trust with your followers.

32. Throwback Photos

“Throwing it back to this adorable session with [Pet’s Name]. Still one of our favourites!”
#ThrowbackThursday #TBT #PetPhotography
Tip: Share old photos to show your growth and evoke nostalgia

33. Local Pet-Friendly Spots

“Looking for a great place to take your pet? Check out [Location Name], one of our favourite pet-friendly spots!”
#PetFriendly #LocalSpot #PetPhotography
Tip: Partner with local businesses to promote each other and attract a broader audience.

34. Success Stories

“We love seeing our clients succeed! Here’s the story of [Client’s Name] and how their pet photography session turned out.”
#SuccessStory #PetPhotography #HappyClients
Tip: Share the impact your work has had on your clients to build trust and credibility.

Giveaway Ideas –

You can’t have 55 creative marketing content ideas for pet photographers without a giveaway can you?

35. Free Photoshoot Contests

“Win a free pet photoshoot! Enter our contest by following us and tagging a friend. Good luck!”
#Giveaway #FreePhotoshoot #PetPhotography
Tip: Create clear rules and a deadline to encourage participation

36. Pet Product Giveaways

“We’re giving away [Product]! To enter, like this post and comment with your pet’s name.”
#PetProductGiveaway #WinIt #PetPhotography
Tip: Partner with pet product brands to attract more participants.

37. Referral Rewards

“Refer a friend to book a session with us and get a discount on your next shoot!”
#ReferralRewards #PetPhotography #ClientPerks
Tip: Encourage word-of-mouth marketing by rewarding loyal clients.

38. Holiday-Themed Giveaways

“Celebrate [Holiday] with a chance to win a festive pet photoshoot! Enter now by sharing this post”
#HolidayGiveaway #FestivePets #PetPhotography
Tip: Tie the giveaway to a holiday theme to make it more exciting and relevant

39. Caption Contests

“Caption this adorable photo of [Pet’s Name] for a chance to win a mini photoshoot!”
#CaptionContest #PetPhotography #WinIt
Tip: Engage your audience’s creativity and provide an easy entry method.

40. Photo Submission Contests

“Send us your best pet photos for a chance to be featured and win a photoshoot with us!”
- #PhotoContest #InItToWinIt #PetPortrait
- Tip: Showcase the winning entries to acknowledge participants and encourage more engagement.

41. Interactive Giveaways

“Time for a fun game! Find the hidden [Pet’s Name] in this photo for a chance to win a mini photoshoot.”
#InteractiveGiveaway #PetPhotography #WinIt
Tip: Create an engaging and interactive challenge to boost participation and excitement.

A bull terrier dog looking direct to the camera with the text overlay that reads 55 engaging post ideas to grow your pet photography business.

Questions to Engage Followers

42. Favourite Pet Activities

“What’s your pet’s favourite activity? Share with us in the comments!”
: #PetActivities #PetLovers #PetPhotography
Tip: Respond to comments to foster a sense of community.

43. Pet Name Stories

“How did you choose your pet’s name? We love hearing these stories!”
: #PetNames #PetStory #PetPhotography
Tip: Share a personal story about your own pet’s name to encourage replies.

44. Pet Parenting Tips

“What’s the best tip you’ve received for taking care of your pet? Share your wisdom with us!”
#PetParenting #PetTips #PetPhotography
Tip: Compile the best tips into a follow-up post to acknowledge your audience’s contributions.

45. Photo Challenges

“Share a photo of your pet doing something silly! We can’t wait to see your snaps.”
: #PetPhotoChallenge #SillyPets #PetPhotography
Tip: Encourage playful participation and share the best entries on your feed.

46. Seasonal Questions

“What’s your pet’s favourite thing about [Season]? Tell us in the comments!”
#SeasonalPets #PetLovers #PetPhotography
Tip: Use seasonal trends to keep your content relevant and timely.

47. Pet Preferences

“Does your pet prefer cuddles or playtime? We’re curious to know!”
: #PetPreferences #PetLovers #PetPhotography
Tip: Create a poll to make the interaction fun and easy.

48. Pet Fashion

“Does your pet have a favourite outfit? Share a photo with us!”
#PetFashion #PetStyle #PetPhotography
Tip: Feature the most stylish pets to encourage more shares.

49. Pet Friends

“Does your pet have a best friend? Show us their furry buddies!”
#PetFriends #PetBuddies #PetPhotography
Tip: Highlight the bond between pets to create heartwarming content.

50. Pet Travel

“Where’s the most exciting place you’ve taken your pet? We’d love to hear your adventures!”
#PetTravel #PetAdventures #PetPhotography
Tip: Share travel tips and stories to inspire your followers.

51. Pet Superpowers

“If your pet had a superpower, what would it be? Let’s get creative!”
: #PetSuperpowers #CreativePets #PetPhotography
Tip: Use this fun and imaginative question to spark engagement.

52. Dream Photoshoot Locations

“If you could have a pet photoshoot anywhere in the world, where would it be? We’d love to hear your dream locations!”
#DreamPhotoshoot #PetPhotography #PetLovers
Tip: Encourage your followers to dream big and share their ideas, fostering creativity and engagement.

Bonus: Engaging Stats and Copy

53. Pet Adoption Impact

“Did you know adopting a pet can improve your mental health? Studies show pets reduce stress and increase happiness.”
: #PetAdoption #HappyPets #PetLove
Stat: According to a study by HABRI, 74% of pet owners reported mental health improvements from having a pet.

54. Pet Photography Benefits

“Professional pet photos capture memories that last a lifetime. Did you know high-quality photos increase social media engagement by 120%?”
#PetPhotography #PhotoMemories #SocialMediaStats
Stat: According to MDG Advertising, visual content is 40 times more likely to get shared on social media.

55. Pet Ownership Growth

“Pet ownership has increased by 67% in the past 30 years. More pets mean more love and more photo opportunities!”
#PetOwnership #PetLove #PetPhotography
Stat: The American Pet Products Association reports that 67% of U.S. households own a pet.

Bon us Material. – 110 Engaging Post Ideas, Prompts, CTA’s, hooks & Hashtags for Pet Photographers

Conclusion

Building a strong online presence as a pet photographer involves sharing a variety of engaging and heartwarming content. With these 55 creative marketing content ideas for pet photographers, you’re equipped to captivate your audience, build a loyal community, and showcase your skills. Remember to use relevant hashtags, incorporate compelling stories, and stay authentic in your interactions.

By consistently posting diverse content and engaging with your followers, you’ll foster a community of pet lovers who appreciate your work and are eager to book your services. Happy posting!

Thanks for reading and I hope we catch up again soon.

Nicky x

Share this post:

X (Twitter) Facebook Pinterest LinkedIn E-mail