If you thought part 1 of 21 ways to attract more clients to your photography business was highly valuable, then part 2 is really going to take things up a notch.
Part 2 includes implementing more of a personal touch, how you can make an impact in your local area whilst growing photography business, adn how networking doesn’t need to be dull and boring, it can not only be fun, but it can be a highly valuable way to connect with local businesses, talk about your services, and expand on your client base.
BONUS – DOWNLOAD ALL 21 WAYS TO ATTRACT NEW CLIENTS TO YOUR PHOTOGRAPHY BUSINESS HERE.
A little disclosure: there are affiliate links on this page! That just means if you click on a link, find something you like and buy it, we’ll make some cash. Don’t worry, you won’t pay any extra – sometimes you might even get a tasty discount. It’s a win for us and a win for you too!’
Let’s get into it!
14. Want More Dream Clients? Start A Blog!
Social media is great, but posts disappear fast (except on Pinterest)—leaving you constantly chasing engagement. If you’re tired of relying only on Instagram or Facebook, a blog post can bring you consistent client inquiries without the hustle. A well-written blog helps you:
- Rank on Google – Clients searching for photographers in your area can find you organically.Showcase expertise – Position yourself as the go-to photographer.
- Build trust – Answer common client questions and objections before they even inquire.
For SEO success, focus on:
Writing client-focused content (e.g., “Best Locations for Family Photos in [Your City]”). Using keywords naturally (think about what your dream clients are searching for). Optimising images with alt text and compressing file sizes for fast loading. And as I’ve already mentioned, using Pinterest to drive traffic to your blog. That’s exactly what I do, and my stats have seen a continual increase in traffic, you can check out why Pinterest is great at driving organic traffic to your website here
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15. Thinking About Running Your First Paid Ad? Read This First!
You’ve heard that Facebook and Instagram ads can bring in clients, but you’re hesitant to spend money without knowing if it will work. Many photographers waste money on ads because they run them too soon—or without a clear strategy.
The best time to run a paid ad is when:
– You have a clear offer (e.g., mini sessions, brand shoots, wedding packages).
– Your website or landing page is ready to convert (no broken links, clear pricing, easy booking).
– You’ve already seen organic success—if your posts or promos get engagement, ads can amplify that!
– Start small! Run a £5-10 per day test ad for a week, targeting your local audience. See what works before increasing your budget.
16. Want More Clients? Try These 5 Powerful Networking Tips!
Feeling stuck when it comes to growing your photography business? You know networking is important, but the idea of “selling yourself” online or in person feels awkward and forced.
Networking isn’t about hard selling—it’s about building relationships. Here are 5 engagement tips to connect with potential clients and industry peers naturally:
1️⃣ Be genuinely helpful – Answer questions in Facebook groups or comment on posts where you can provide value.
2️⃣ Engage with other businesses – Comment on and share posts from local vendors (florists, makeup artists, event planners) to build partnerships.
3️⃣ Join local business events – Attend networking meetups, wedding fairs, or small business groups to get your name out there.
4️⃣ Have a go-to introduction – Whether online or in person, be ready with a quick, friendly intro about what you do and how you help people.
5️⃣ Follow up! – After meeting someone (virtually or in person), send a quick message or email to continue the connection.
Instead of just saying, “I’m a photographer”, try something more engaging:
“I help families capture memories that last a lifetime.”“I specialise in branding photography that helps small businesses stand out.”
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17. How to create an irresistible offer that clients can’t ignore!
Struggling to Get Bookings? Here’s How to Create an Offer Clients Can’t Resist!
You’re promoting your successful photography business, but bookings are slow. Maybe people like your posts but don’t take action. The problem? Your offer isn’t standing out!
A great offer isn’t just about price—it’s about value.
To make it irresistible, include:
✅ A Clear Benefit – What makes your offer special? (e.g., “Capture your family’s love story in a relaxed, natural session.”)
✅ A Limited-Time Incentive – Encourage urgency with early bird pricing or a freebie.
✅ An Easy Booking Process – Remove friction! A simple “Click here to reserve your session” works wonders.
Bonus Tip:
Make it feel exclusive! Try:
“Only 5 spots left at this price—book before Sunday to lock it in!”
“My VIP clients get first access—join my email list for exclusive offers!”
18. The Power of Testimonials – How to Collect And Use Them Effectively.
Use This Simple Strategy!
Potential clients are checking out your work, but they’re hesitant to book. They need proof that you’re the right photographer for them. Without strong testimonials, you’re missing out on an easy way to build trust and boost bookings!
Client reviews are gold for your business! Here’s how to collect and use them effectively:
Ask at the right time – Right after delivering their gallery, when they’re excited!Make it easy – Send a simple template with guiding questions like:• What did you love most about your session?• How did the photos make you feel?
Show them off! – Use testimonials on your website, social media, and marketing materials. A quote + an image from the session = powerful social proof!
Bonus Tip:Video testimonials are even more powerful! If a client is happy, ask if they’d be willing to share a short video review.
19. Want to grow your photography business while making a real impact?
Offering your skills to a local charity or community event can elevate your brand visibility, strengthen connections, and position you as a go-to photographer in your area.
Action Steps:
✅ Identify local charities, non-profits, or community projects in need of professional photography.
✅ Reach out with an offer to document their event, create promotional imagery, or capture behind-the-scenes moments.
✅ Showcase the project on your website, social media, and Google Business Profile—highlighting the cause and your role in supporting it.
✅ Tag the organisation and key participants in your social media posts to increase reach and engagement.
✅ Request testimonials from organisers that you can use as social proof.
Pro Tip: Make sure you network at the event—introduce yourself to attendees, hand out cards to local businesses, and mention that you also do professional client sessions. This builds relationships that could turn into future bookings.
20. Send Personalised ‘Thank You’ Notes and Messages.
Did you know that a simple ‘thank you’ can lead to repeat bookings and referrals?
Clients love feeling appreciated, and a personal note can turn a one-time customer into a lifelong advocate for your business.
Action Steps:
✅ After every session, send a handwritten thank-you card or a personalised email expressing gratitude.
✅ Mention something unique about their session to make it feel special.
✅ Include a small incentive—a discount for their next session, an exclusive mini-session invite, or a referral bonus for sharing your services with friends.
✅ If you send physical thank-you cards, include a printed photo from their session as a surprise keepsake.
✅ Follow up a few weeks later to check in and keep the relationship warm.
Pro Tip: Use automation tools like Postable or Handwrytten to send handwritten-style thank-you cards at scale, without sacrificing the personal touch.
21. Now, Let’s Set A Goal To Attract More Clients!
You’ve learned so many ways to grow your photography business—but are you taking action?
Without a clear goal, it’s easy to feel overwhelmed and not follow through.
Let’s turn what you’ve learned into real results!
Pick ONE client-attracting goal for the next 30 days:
🎯 Post consistently on social media to build visibility.
🎯 Reach out to 3 past clients and offer a special returning client deal.
🎯 Create a blog post to improve your website’s SEO.
🎯 Engage in Facebook groups 3x a week to attract new clients.
💡 Bonus Tip:Make it measurable! Instead of saying “I want more clients,” say “I want to book 3 new clients from Instagram this month.”
What’s your biggest takeaway from this challenge? Drop it in the comments and share ONE goal you’re setting for your business! Let’s keep the momentum going!
Wrapping Up – Your Next Step to More Clients
You’ve just completed 21 days of strategies, 21 mindset shifts, and 21 actionable tips to start finding more clients.
Your challenge: Pick ONE strategy from the past 21 days and implement it TODAY.
Comment below: What was your biggest takeaway? Drop your favourite or best result in the comments box.
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Let’s get you booked out!
And while you’re here, don’t forget to visit my shop, where you’ll find a range of resources to elevate your photography business. Whether you’re looking for digital marketing products tailored to photography niches, essential contracts and forms for everyday use, or time-saving photo collage templates to spark creativity—there’s something for every photographer. So why wait? Start exploring today and take your business to the next level!
Thanks for reading.
BONUS – DOWNLOAD ALL 21 WAYS TO ATTRACT NEW CLIENTS TO YOUR PHOTOGRAPHY BUSINESS HERE.
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Nicky x
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