get more customers Archives - Photography Biz Success https://photographybizsuccess.com/tag/get-more-customers/ Stock Photographer and mentor for earning passive income Mon, 09 Feb 2026 15:46:14 +0000 en-GB hourly 1 https://photographybizsuccess.com/wp-content/uploads/2025/08/Favicon-150x150.png get more customers Archives - Photography Biz Success https://photographybizsuccess.com/tag/get-more-customers/ 32 32 14 Proven Ways to Increase Email Open Rates (part 1) https://photographybizsuccess.com/14-proven-ways-to-increase-email-open-rates-part-1/?utm_source=rss&utm_medium=rss&utm_campaign=14-proven-ways-to-increase-email-open-rates-part-1 https://photographybizsuccess.com/14-proven-ways-to-increase-email-open-rates-part-1/#respond Thu, 26 Jun 2025 15:08:34 +0000 https://photographybizsuccess.com/?p=2392 If you’re building a photography business, growing your email list and knowing how to increase email open rates should be one of your top priorities. Unlike social media, your email list belongs to you. You’re not at the mercy of unpredictable algorithms or sudden platform changes. But here’s the thing, if no-one’s opening your emails,...

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If you’re building a photography business, growing your email list and knowing how to increase email open rates should be one of your top priorities.

Unlike social media, your email list belongs to you. You’re not at the mercy of unpredictable algorithms or sudden platform changes.

  • It’s direct.
  • It’s personal.
  • And it’s powerful.

But here’s the thing, if no-one’s opening your emails, your message isn’t reaching anyone. That’s why it’s so important to understand how to increase email open rates.

And it’s not just about you. Open rates are influenced by several factors beyond your control, like:

  • Where your subscribers are located.
  • What kind of photography business you run.
  • Whether your emails are personal updates or promotional offers.

Once you understand how these pieces fit together, you can start making small, smart changes that have a big impact.

* Included in this post is a bonus download -> Scroll to the bottom to access it!

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This blog, 14 ways to increase email open rates, ended up much longer than I originally planned, but I didn’t want to cut down on value. So I’ve split it into two parts to make it easier to digest, and to make sure you get every tip, strategy, and takeaway I promised.

So, what exactly is an email open rate, and how do you calculate it?

It’s simple: Open rate = (Number of emails opened / Number of emails delivered ) x 100.

For example, if you send out 2oo emails and 50 people open them, your open rate is:

(50/200) x 100 =25%

The good news? Most email platforms like Kit, Mailerlite or Flodesk do this for you automatically.

But, it’s always useful to understand how it works, especially when you’re reviewing your stats or comparing different campaigns. Knowing the basics gives you more confidence and control when you’re trying to figure out what’s going well, or what needs adjusting.

Close-up of a vintage film camera with bold text overlay: “14 Proven Ways Photographers Can Increase Email Open Rates” – a promotional graphic for Photography Biz Success.
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1. Craft Subject Lines That Make People Click.

Your subject line is the very first impression, and in many cases, it’s the deciding factor on whether your email gets opened or ignored.

As a photographer, you’re already used to thinking visually. You know how important that first glance is. Your subject line works the same way, it’s the cover image of your email.

So, what makes a good one? It’s clear. It sparks curiosity. It feels personal, like it was written just for them.

Here are a few ideas you can try:

  • Ask a question: “Is this the real reason clients ghost you?”
  • Tease the content: “3 quick tips that saved my last mini session launch”
  • Share something personal:“I nearly cancelled my whole shoot today. Here’s why…”
  • Add urgency or a time-sensitive hook: “Last chance to grab your mini session promo”

The goal is get your reader to pause and think, “I want to open that.”

Keep it short and easy to scan.

Most people check emails on their phones. If your subject line is too long, the best part might get cut off.

Aim for around 6 to 10 words. Start strong, put the most important words at the beginning.

Avoid spammy phrases.

Words like “FREE,” “BUY NOW,” or “ACT FAST” can trigger spam filters, or just make your email feel like junk. Instead, keep it conversational and relevant to your reader.

Test different styles

You don’t have to guess what will work best. We’ll talk more about A/B testing next, but testing different subject lines is one of the easiest ways to boost your open rates.

Here are some subject lines grouped by purpose, feel free to use them and tweak them to suit your audience.

🧡 Promotional or Offer-Based

  • “Ready to book your spring mini session?”
  • “Limited spots left — don’t miss out!”
  • “Say hello to your next favourite photo”
  • “Only 2 days left to claim your £50 print credit”
  • “Last chance: Free gift with your booking ends tonight”

🤍 Behind the Scenes / Storytelling

  • “I almost cancelled this shoot (but I’m glad I didn’t)”
  • “What really goes into a 10-minute photo session”
  • “You won’t believe what happened on set yesterday”
  • “Why I chose this location for our latest shoot

💙 Product or Gallery Delivery

  • Your final gallery is ready 🎉”
  • “Photos you’ll want to frame forever”
  • “Your memories are waiting…”
  • “Download your digital images here”

🧡 Booking & Reminders

  • “It’s time to book your next session”
  • “Your slot is confirmed; here’s what happens next”
  • “Don’t forget: your photo session is tomorrow!

🤍 Client Nurture / Educational Content

  • “3 easy ways to get the most out of your photos”
  • “How to prepare your child for their mini session”
  • “Why you should be in the frame this year”
  • “Print or digital? Here’s how to choose”

2. Test What Works (and What Doesn’t) with A/B Testing to increase email open rates.

Ever sent out an email and wondered if a different subject line would’ve worked better? That’s where A/B testing comes in.

It’s a simple, powerful way to see what your audience actually responds to and increase email open rates rather than just guessing.

What is A/B testing?

A/B testing (sometimes called split testing) is when you send two versions of the same email to small segments of your list.

The only thing that changes between version A and version B is one variable.

That might be:

  • The subject line
  • The preview text
  • The time of day
  • Or even the first line inside the email.

Your email platform will track which version gets more opens (or clicks), then send the winning version to the rest of your list.

Why it matters for photographers

You might assume a subject line like “Your gallery is ready” will always win, but your audience might respond better to “Download your photos now “.

Or maybe you want to test whether including a location name gets more engagement:

“Mini sessions in Hertfordshire” vs “Mini sessions this weekend”

It takes a little extra time, but the results can give you real clarity about:

  • What kind of language your audience prefers
  • Which tone feels more “you” to your readers
  • How small changes affect your open and click-through rates

How to start

Most email platforms make A/B testing easy to set up.

When writing your email, look for a “Create A/B Test” or “Split Test” option, and choose the one thing you want to compare.

Here’s a quick first test you can try:

  • Subject Line A: “Your photos are ready”
  • Subject Line B: “Gallery delivery day 🎉”

Send each to 10–15% of your audience.

Whichever version gets more opens, the platform will send that one to the rest.

3. Make Your Preheader Text Work Harder

Your preheader (or preview text) is the line that appears just after your subject line in most inboxes, especially on mobile. It’s your second chance to catch someone’s attention.

Think of your subject line as the headline, and the preheader as the subheading. 

Why it matters.

If you don’t set your preheader text manually, your email platform will pull the first line of your email, which is often something dull like: 

“View this email in your browser.” That doesn’t inspire anyone to click. 

But if you write it intentionally, your preheader can do a lot: 

🤍 Add context

💙 Build curiosity

🧡 Reinforce your subject line

🤍 Or give a sneak peek at what’s inside

What makes a good preheader?

A great preheader complements the subject line without repeating it.

Here are a few examples for photographers:

  • Subject: “Your mini session gallery is ready”Preheader: “Click to view, download and order your favourites.”
  • Subject: “Want more bookings next month?”Preheader: “3 easy things you can do today to get noticed.”
  • Subject: “I nearly cancelled the shoot…”Preheader: “Here’s what changed my mind (and what I learnt).”
  • Subject: “Spring minis – 2 spots left!”Preheader: “Book now before they’re gone.”

How to edit it

Most platforms let you set preheader text when you create the email, it’s usually right next to where you write the subject line.

If you’re not using this box, now’s the time to start.

4. Use Personalisation to Make Every Email Feel Like a One-to-One Message

People are more likely to open emails that feel like they were written just for them. That’s what personalisation does. You ve seen those funny little brackets {{ vrst_name | strip | default: “there” }}, or  wording that’s something similar, that’s what adds the personalisation. 

It takes your message from “Dear subscriber” to “Hi Sarah, your family shoot gallery is ready” and is one of the easiest ways to increase email open rates. 

Why personalisation works

It helps your emails stand out in a crowded inbox. When people see their own name, location, or booking info, they pause. They feel seen, and they’re more likely to open.

For photographers, this is a game-changer. You’re not a faceless business. You’re often part of your client’s most personal moments.

Weddings, newborns, first birthdays, milestone anniversaries, these aren’t “just photos.” They’re memories.

When your emails reflect that personal connection, your open rates will almost always improve.

Simple ways to personalise your emails

Most email tools let you use merge tags, small bits of code that insert specific details for each subscriber.

Here’s how you can use them:

🤍 First name in the subject line“Sarah, your gallery is ready”

💙 Personalised greeting“Hi Alex, thanks again for our shoot last week!”

🧡 Reference their session“Here’s a quick guide to help you prepare for your maternity photos next Friday”

🤍 Location-specific updates“Mini sessions in Bedfordshire, early access for local subscribers”

Personalisation beyond names

You can also personalise based on:

  • Past bookings
  • What type of photography they’re interested in
  • Which lead magnet they signed up for
  • Where they are in your workflow (inquiry, booking, delivery, etc.)
  • Even small touches can make your emails feel more relevant, and relevant emails will increase email open rates.

5. Segment Your Audience to Send the Right Emails to the Right People

Not everyone on your email list is the same, and they shouldn’t all receive the same email. This is where segmenting becomes essential.

It’s the process of dividing your list into smaller groups based on specific characteristics or behaviours. And when you do this well, you’ll see a direct improvement in both your open rates and your click-through rates.

Why segmenting matters

Let’s say you run family and branding sessions. A new mum interested in newborn photography doesn’t need to hear about your latest personal branding offer.

And someone who downloaded your wedding planning guide probably isn’t looking for Christmas mini sessions. 

When you tailor your email campaigns to match each group’s needs, you:

  • Build stronger relationships
  • Avoid overwhelming your subscribers
  • Keep your list more engaged over time
  • Increase the chance of getting replies, bookings, or sales

Examples of segments you could create to increase email open rates

You can start simple and build as you grow. For example:

  • By interest – weddings, families, pets, branding, etc.
  • By location – great for sending emails about mini session events or pop-ups
  • By lead magnet – match your content to what they originally signed up for
  • By past clients – send special offers or loyalty emails to repeat customers
  • By activity – separate engaged readers from those who haven’t opened in a while

The more relevant your emails are, the more likely people are to open them. And that means a healthier, more profitable email list.

How segmentation supports growth

Photographers often ask how to grow their email list and keep it useful. 

The answer? It’s not just about the number of subscribers, it’s about knowing who’s on your list and what they care about.

When someone signs up through your website or a lead magnet, think:

Where should they go next?

What would be most useful to send them?

The more your emails reflect your subscribers’ actual needs, the more effective every single email campaign becomes.

6. Deliver Quality Content That Your Subscribers Actually Want

Getting people to open your emails is just the beginning.

To keep them opening your emails regularly, you need to give them a reason to look forward to each one.

That’s where quality content comes in.

Your subscribers didn’t join your email list to be sold to every week.

They signed up because they’re interested in what you do, and they trust you to deliver something valuable.

What counts as “quality” content?

It’s content that is:

  • Useful
  • Relevant
  • Easy to read
  • And feels like it was written with them in mind.

When your emails consistently offer value, your open rates stay strong, and your click-through rates are more likely to grow too.

Examples for different photography niches

Here’s what “quality content” could look like in action:

Family Photographer

  • “What to wear for your family photo session”
  • “3 ways to help your kids feel relaxed during a shoot”
  • “Our top locations for outdoor photos in [your area]”

Wedding Photographer

  • “Planning tips from behind the lens; 5 moments couples always forget”
  • “Real wedding: [Name + Name] at [Venue]”
  • “What I’d do differently if I planned my own wedding again”

Personal Branding Photographer

  • “What to bring to your branding session”
  • “How to pose confidently when you feel awkward on camera”
  • “Client spotlight: how [client] used their images on LinkedIn and Instagram”

Pet Photographer

  • “Treats, toys & timing – how to prepare your dog for their photo shoot”
  • “Why studio lights don’t faze most pets (and how we ease them in)”
  • “5 pawsome shots from our latest pup portrait day”

These types of emails feel helpful, not salesy. And that keeps your audience connected to your work, even in quieter seasons.

Don’t just sell. Share.

A simple mindset shift: Every email is an opportunity to build trust. You can still promote your services, but wrap it in value.

For example:

“Here’s how I helped a local business update their team headshots, and how it boosted their website conversions.” 

That’s not just selling a service, it’s sharing insight.

If you consistently provide content your audience wants to read, they’ll keep opening your emails, referring others, and booking with you when the time is right.

7. Choose the Best Time to Send Your Emails and increase email open rates.

You’ve crafted a great subject line, your content is spot on….. but if your email lands at the wrong time, it might never be seen.

Timing really does make a difference to increase email open rates.

While there’s no one-size-fits-all answer, certain patterns can help you get , better results especially when you’re sending email campaigns to clients across different locations.

When do people typically check emails?

For most audiences, the highest engagement times tend to be:

  • Early morning (6–9am) – people often check emails on their phone before or during their commute
  • Lunchtime (12–2pm) – a quick inbox scroll during their break
  • Early evening (5–7pm) – after work, before switching off for the day.

But remember, your audience isn’t “everyone.” A busy mum with young children may have a completely different rhythm to a small business owner or a full-time professional. That’s why testing different send times is so important.

Use smart scheduling features to increase email open rates.

Most modern platforms (like MailerLite, Mailchimp, and Flodesk) let you schedule your emails in advance. But many go one step further, they allow you to send your emails based on the recipient’s local time zone.

So if you’re based in the UK but your email list includes people across Europe or even the US, you can make sure each person gets your email at the ideal time for them.

For example, you could:

  • Schedule an email to hit inboxes at 7:30am local time
  • Perfect for catching people on their way to work
  • Increases the chances of your email being seen and opened while your subscriber is actively checking messages

Test and adjust

The only way to really know what works for your audience is to test.

Try sending a few emails at different times over a few weeks, and track your open rates and click-through rates.

Do more people open your emails first thing Monday? Or do mid-week lunchtime sends work better?

Once you know your audience’s habits, you can time your email campaigns to match, and see better results with the same content.

That’s everything for Part 1. You’ve now got a solid foundation, and in part 2, we’ll go even deeper to help you boost your email open rates with strategies you can put into action right away.

BONUS – FREE LEAD MAGNET GUIDE FOR PHOTOGRAPHERS

Click here to go straight to part 2.

Nicky x

The post 14 Proven Ways to Increase Email Open Rates (part 1) appeared first on Photography Biz Success.

]]> https://photographybizsuccess.com/14-proven-ways-to-increase-email-open-rates-part-1/feed/ 0 21 Ways To Attract More Clients To Your Photography Business (Part 1) https://photographybizsuccess.com/21-ways-to-attract-more-clients-to-your-photography-business-part-1/?utm_source=rss&utm_medium=rss&utm_campaign=21-ways-to-attract-more-clients-to-your-photography-business-part-1 https://photographybizsuccess.com/21-ways-to-attract-more-clients-to-your-photography-business-part-1/#comments Fri, 28 Mar 2025 14:56:11 +0000 https://photographybizsuccess.com/?p=2252 Getting clients through the door is one of the biggest challenges photographers face—but it doesn’t have to be. Whether you’re just starting out or looking to fill more bookings, the key to success isn’t just taking great photos—it’s knowing how to consistently attract and retain the right clients. In this blog, I’m sharing 21 powerful, proven...

The post 21 Ways To Attract More Clients To Your Photography Business (Part 1) appeared first on Photography Biz Success.

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Getting clients through the door is one of the biggest challenges photographers face—but it doesn’t have to be. Whether you’re just starting out or looking to fill more bookings, the key to success isn’t just taking great photos—it’s knowing how to consistently attract and retain the right clients. In this blog, I’m sharing 21 powerful, proven strategies to help you bring in more bookings, stand out in your market, and build a thriving photography business. If you’re ready to get more eyes on your work, more inquiries in your inbox, and more dream clients on your calendar, let’s get into part 1 of ’21 Ways to attract more clients to your photography business’ — your next big breakthrough could be just one tip away! If you’re looking for part 2 of 21 ways to attract more clients to your photography business, you can find it here.

A little disclosure: there are affiliate links on this page! That just means if you click on a link, find something you like and buy it, we might receive a commission. Don’t worry, you won’t pay any extra – sometimes you might even get a tasty discount. It’s a win for us and a win for you too!’

Included in this post is a bonus download -> Scroll to the bottom to access it!

Let’s Get Into The First Part of 21 Ways To Attract More Clients To Your Photography Business.

Become part of our VIP community today to receive exclusive offers, expert tips, and powerful strategies designed to boost your photography business.

Don’t miss out on the insights that can help you succeed—sign up now below! 👇🏻

1. Stop Waiting & Start Talking.

Many photographers think ‘If my work is good, client’s will come’ – I’m sorry to say but thats not correct. You have to tell people you’re open for business. If people don’t know you’re a photography, they can’t hire you. Sounds simple doesn’t it. But, there are so many photographers who don’t actively promote themselves!

So, do these 3 things today and start talking about what an amazing photographer you are and how you can make a difference to your clients: 

1. Post on your personal AND business social media that you’re available for bookings. 

2. Send a quick message to 3-5 people in your network letting them know you’re taking on new clients. 

3. Offer a special limited-time deal for the first 3 bookings. 

2. Three Places Your First Clients are Hiding. 

You don’t need thousands of followers to book clients! Your first few clients are already in your network. Here’s where to look: Friends & family – Offer portfolio building sessions in exchange for testimonials and word-of-mouth referrals. Local Community Groups – Facebook groups, Nextdoor and small business networking events are goldmines for getting noticed. Set aside a hour per week to post and interact with people in these groups, you’ll be surprised by how much interacting and enquiries you’ll receive. Referrals – Past clients are your best marketers, so ask them for introductions. By creating a simple referral program, example ‘Refer a friendly and BOTH of you get 10% off your next session’ is a win win for everyone: 

Your existing client enjoys a discounted photo session, your new client finally finds the photographer they’ve been searching for (with an introductory 10% off), and you benefit from positive reviews, a new booking, and a loyal returning client.

3. Fear of Putting Yourself Out There? 

You don’t need to be a marketing genius, you just need confidence. Try these 3 tips to help you push past the fear:

1. Start with small steps – post one ‘behind the scenes’ video today, and plan one every week for the next few months.

2. Shift your mindset – think of marketing as helping people, not selling. 

For example, if you’re a brand photographer, think about the challenges your client faces every time they launch a new product. Show them how you can solve those problems and create eye-catching images that stop the scroll and drive sales!

3. Remind yourself – every top photographer in your niche started exactly where you are. If they’ve built a successful business, so can you!

A promotional graphic for ‘21 Ways to Get More Clients to Your Photography Business.’ The image features a misty forest with golden leaves in the upper section, and bold typography in orange and navy blue below, displaying the title. The ‘Photography Biz Success’ logo is at the bottom.

4. The 30-second Elevator Pitch.

When someone asks, ‘What do you do?’ How do you respond? Try it, set a timer and imagine you’re in a lift and someone has asked you ‘What do you do?’ give them your best 30-second elevator pitch. How did it go?

Was it full of um’s, er’s and mumbles? Did you manage to resonate your unique style or photography service?

Try using this template: I help [WHO] capture [WHAT] through [HOW]. Here’s a couple of examples using this in practice: “I help busy mums capture beautiful, stress-free family memories through relaxed outdoor photo session”, or “I help couples capture the magic of their wedding day through timeless, emotion filled photography”, or “I help entrepreneurs and small businesses capture their brand identity through strategic, eye-catching photography. 

5. Instagram is NOT a Portfolio.

Your Instagram is a marketing tool, not just a pretty gallery. Every post, reel & story should speak to your ideal client. Try these 3 highly engaging, out-of-the box content ideas that can be used no matter your niche:

1. “Behind the Shot: The Unexpected Story” – (Storytelling & Engagement). Share a photo with an unexpected backstory – something funny, emotional, or even a challenge you faced while capturing it. Then, ask your audience:“What do you think happened behind the scenes of this shot? Guess in the comments!”

Once people start commenting, reveal the true story in a follow-up post or reel!

Why it works: People love guessing games, and storytelling builds strong emotional connections with your audience.

2. Rate My Edit: Let’s Settle This Debate!” (Interactive + Educational)

Post two (or three) versions of the same image with different edits (e.g., colour vs. black & white, moody vs. bright, natural vs. retouched).

Ask your audience:

“Which edit do you prefer? Drop a 🔥 for A, ❤️ for B, or 💡 for C!”

You could also share your thought process behind each edit in the comments!

Why it works: People love giving opinions, and it subtly shows off your editing skills while sparking discussion.

3. Photography Myths Busted!” (Controversial + Shareable)

Pick 3 common myths in your niche and debunk them with proof!

For example:

“You need an expensive camera to take great photos” – FALSE! (Show an amazing phone photo).

“Clients must buy new outfits for photoshoots” – Nope! (Share styling tips for using what they have).

 “Golden hour is the ONLY good time for photos” – Not true! (Show stunning midday light shots).

Ask your audience: “What’s the biggest photography myth you’ve heard? Let’s bust it!”

Why it works: Debunking myths sparks conversation, educates your audience, and positions you as an expert!

Mock up info box 21 ways to get more clients to your photography business blog.png): “A digital mock-up promoting a free PDF eBook titled ‘21 Ways to Get More Clients to Your Photography Business.’ The design includes an Instagram-style frame with a portrait of a smiling woman in a navy jumper against an orange background. The text is a mix of navy and orange fonts, with a ‘Download now!’ call-to-action button.

6. Trying to Book More Clients But Feeling Stuck? 

The problem might be that you’re trying to appeal to everyone – and that’s why you’re getting no-one. A confused client doesn’t book. If your messaging is all over the place, they’ll scroll right past you. You need to get laser-focused on your niches, and then inquiries WILL increase. Most photographers struggle with niching down. If that’s you, try these steps:

1. Identify Your Passion and Strengths. What type of photography excites you the most? Wedding” Branding? Newborns? Pick a niche that aligns with your passion and skillset. 

2. Understand Your Ideal Client. Who are they? Where do they hang out? What problems do they need solving? The clearer you are on WHO you serve, the easier it is to market to them. 

3. Positions Yourself as the Go-To Expert. Instead of being ‘just another photographer’ become THE expert in your niche. Specialising helps you stand out, attract higher-paying clients, and build authority. 

7. STOP! If Your Marketing is All About YOU and Not About Building a Connection, You’re Missing Out On Bookings!

Clients don’t just hire photographers, they hire people they KNOW, LIKE & TRUST. Your potential clients are watching you on your social media platforms, long before they book. You need to give them content that nurtures them over time, so when they’re ready, YOU’RE their first choice. Try these suggestions in your content creation to engage better with your potential customers:

1. Show Your Face & Personality. Clients connect with people, not just pretty photos. Post behind-the-scenes content, introduce yourself, and share why you love photography. 

2. Tell Stories That Resonate. Share client experiences, challenges you’ve helped solve, or emotional moments. Your stories should make potential say, “I NEED to book with them!”. 

3. Engage & Interact Consistently. Reply to comments, send voice messages in DMs and create content that encourages responses. The more genuine your interactions, the stronger the trust!.

8. Underpricing Your Photography Doesn’t Make You Affordable! 

It actually makes clients question your quality! The right clients don’t book you because you’re cheap. They book you because they trust you to deliver incredible results. When you price confidently, you attract people who see the value in your work and you’ll have a thriving business.. Three action steps to take today:

1. Shift Your Mindset: Low prices scream ‘beginner’, or ‘low value’. Confidently charge what your work is worth, and you’ll attract serious clients who respect your expertise. 

2. Break Down The Value. Clients aren’t just paying for a session, they’re paying for your experience, skills, editing and time. Show them what goes into your pricing to justify the cost.

3. Set a Pricing Structure with Confidence. Stop guessing! Research your photography industry standards, factor in expenses, and charge a sustainable rate that reflects your worth.

If you’re committed to charging what you’re worth but struggle with creating a pricing structure, then you need to get into my community and we’ll work it through together. You can join my VIP email community here.

9. Your Website vs Social Media.

If you’re relying solely on Instagram or Facebook, you’re leaving money on the table.  You need both a website and social media, here’s why. 

1. Your Photography Website = Your Home Base. Unlike social media YOU own your website. Its’ where new photography clients can learn about your services, see your photography portfolio, and book you without distractions.    

2. Social Media = Visibility & Engagement. Social media channels are great for getting discovered and building connections, but they shouldn’t be your only marketing strategies. What if Instagram shuts down tomorrow?

3. Use Social Media to Drive Website Traffic. Every post should have a purpose. Regularly share your professional website link, blog posts, and services to turn your target audience into booked clients. 

A strong website with SEO-optimised content will bring you consistent nquiries, even when you’re not actively posting on you social media accounts.

10. Got Followers But No Bookings?

Remember, followers don’t pay the bills – clients do! Here’s how to turn followers on your social network into paying photography clients. 

Your followers need a clear next step to book you. Make the entire process easy with a simple booking system and link your website in your bio. Here’s how … 

1. Make it Clear What Your Offer. Your bio should instantly tell people WHO you help & HOW they can book. For example, “Helping busy families capture memories that last forever – Book your session ⬇️”.

2. Post With A Purpose. Not just pretty photos – your content should:

  • Answer common client questions;
  • Share client testimonials and before/afters;
  • Give a clear CTA (“DM me to book!”).

3. Use Stories & DMs to Build Relationships. Engagement = trust = bookings. 

  • Reply to comments & messages
  • Show behind-the-scenes clips & talk about your process.
  • Start conversations (without being pushy!)

Think about it this way, if people don’t know HOW to book you, they won’t, so make it EASY! Have a pinned highlight with your pricing and booking info. Include a call-to-action in every post (ex. “Click the link in bio to book your session!”)

11. The #1 Email You Should Send To Past Clients To Get Repeat Bookings! 

Many photographers focus so much on attracting new clients that they forget how valuable repeat bookings can be! 

If you’re not nurturing your past clients, you’re leaving money on the table.

The easiest way to bring past clients back? A ‘VIP Returning Client Email’. A simple, personalised email reminding them of their last session, showing appreciation, and offering an exclusive incentive to book again.

Try this prompt – “Write a warm, engaging email for a photographer reaching out to past clients to encourage repeat bookings. The tone should be friendly and professional, showing appreciation for their past session.

Include: A personalised greeting and thank-you.A special returning-client incentive (discount, priority booking, or freebie).A clear, inviting call-to-action.

Keep it natural, client-focused, and non-salesy—make them feel valued and excited to book again”.

A tall promotional graphic for ‘21 Ways to Get More Clients to Your Photography Business,’ featuring a clean white brick background and large, bold typography in orange and navy blue. The ‘Photography Biz Success’ logo appears at the bottom

12. Should Your Be On TikTok As A Photographer?

If you’re feeling overwhelmed with contemplating adding another social media into your already full posting schedule, you’re not alone.

Many photographers hesitate to start because they’re unsure if it’s worth the effort, I was exactly the same.

TikTok, however,  is a goldmine for photographers who use it strategically. With its huge organic reach, you can attract clients, showcase behind-the-scenes content, and even educate your audience.

You don’t need to dance! Instead try before & after edits; Behind-the-scenes of a shoot; Photography tips for beginners; Client transformations (before vs after your session). 

13. How to Use Facebook Groups to Get More Photography Bookings. 

Are you struggling to find clients beyond your usual network? Facebook groups are full of potential clients, but many photographers either don’t use them at all or post in a way that gets ignored (or worse—removed!).

The most effective ways are to engage first and build a strong online presence, then promote second. Instead of dropping a sales post and hoping for bookings, become an active member of local groups where your ideal clients hang out. Answer questions, offer advice, and build trust—then subtly mention your services when relevant.

Try this non-salesy approach:

“I saw a few people asking about family photos. As a photographer, I always recommend booking a family session in spring for the best golden-hour light! If anyone has questions about outfits or locations, I’m happy to help!”

I hope you’ve found part 1 of my 21 ways to attract more clients to your photography business useful and full of valuable expert advice.

Don’t forget to download the FREE PDF of all 21 ways to attract more clients to your photography business, you can do so here. When you’re ready, head over to read part 2 of 21 ways to attract more clients to your photography business, you can find it here.

Thanks for reading, and I wish you all the success in your photography business.

Nicky x

The post 21 Ways To Attract More Clients To Your Photography Business (Part 1) appeared first on Photography Biz Success.

]]> https://photographybizsuccess.com/21-ways-to-attract-more-clients-to-your-photography-business-part-1/feed/ 2 21 Ways To Attract More Clients To Your Photography Business (Part 2) https://photographybizsuccess.com/21-ways-to-attract-more-clients-to-your-photography-business-part-2/?utm_source=rss&utm_medium=rss&utm_campaign=21-ways-to-attract-more-clients-to-your-photography-business-part-2 https://photographybizsuccess.com/21-ways-to-attract-more-clients-to-your-photography-business-part-2/#comments Fri, 28 Mar 2025 14:55:53 +0000 https://photographybizsuccess.com/?p=2258 If you thought part 1 of 21 ways to attract more clients to your photography business was highly valuable, then part 2 is really going to take things up a notch. Part 2 includes implementing more of a personal touch, how you can make an impact in your local area whilst growing photography business, adn...

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If you thought part 1 of 21 ways to attract more clients to your photography business was highly valuable, then part 2 is really going to take things up a notch.

Part 2 includes implementing more of a personal touch, how you can make an impact in your local area whilst growing photography business, adn how networking doesn’t need to be dull and boring, it can not only be fun, but it can be a highly valuable way to connect with local businesses, talk about your services, and expand on your client base.

Included in this post is a bonus download -> Scroll to the bottom to access it!

A little disclosure: there are affiliate links on this page! That just means if you click on a link, find something you like and buy it, we’ll make some cash. Don’t worry, you won’t pay any extra – sometimes you might even get a tasty discount. It’s a win for us and a win for you too!’

Let’s get into it!

14. Want More Dream Clients? Start A Blog!

Social media is great, but posts disappear fast (except on Pinterest)—leaving you constantly chasing engagement. If you’re tired of relying only on Instagram or Facebook, a blog post can bring you consistent client inquiries without the hustle. A well-written blog helps you: 

  • Rank on Google – Clients searching for photographers in your area can find you organically.Showcase expertise – Position yourself as the go-to photographer.
  • Build trust – Answer common client questions and objections before they even inquire.

For SEO success, focus on:

Writing client-focused content (e.g., “Best Locations for Family Photos in [Your City]”). Using keywords naturally (think about what your dream clients are searching for). Optimising images with alt text and compressing file sizes for fast loading. And as I’ve already mentioned, using Pinterest to drive traffic to your blog. That’s exactly what I do, and my stats have seen a continual increase in traffic, you can check out why Pinterest is great at driving organic traffic to your website here

Part 2 of 21 ways to get more clients to your photography business – bold text overlay on black DSLR camera close-up with orange border.
Part 2 – Discover 21 more ways to attract clients to your photography business.

Become part of our VIP community today to receive exclusive offers, expert tips, and powerful strategies designed to boost your photography business.

Don’t miss out on the insights that can help you succeed—sign up now!

15. Thinking About Running Your First Paid Ad? Read This First! 

You’ve heard that Facebook and Instagram ads can bring in clients, but you’re hesitant to spend money without knowing if it will work. Many photographers waste money on ads because they run them too soon—or without a clear strategy.
The best time to run a paid ad is when:
– You have a clear offer (e.g., mini sessions, brand shoots, wedding packages).
– Your website or landing page is ready to convert (no broken links, clear pricing, easy booking).
– You’ve already seen organic success—if your posts or promos get engagement, ads can amplify that!
– Start small! Run a £5-10 per day test ad for a week, targeting your local audience. See what works before increasing your budget.

16. Want More Clients? Try These 5 Powerful Networking Tips!

Feeling stuck when it comes to growing your photography business? You know networking is important, but the idea of “selling yourself” online or in person feels awkward and forced.
Networking isn’t about hard selling—it’s about building relationships. Here are 5 engagement tips to connect with potential clients and industry peers naturally:

1️⃣ Be genuinely helpful – Answer questions in Facebook groups or comment on posts where you can provide value.
2️⃣ Engage with other businesses – Comment on and share posts from local vendors (florists, makeup artists, event planners) to build partnerships.
3️⃣ Join local business events – Attend networking meetups, wedding fairs, or small business groups to get your name out there.
4️⃣ Have a go-to introduction – Whether online or in person, be ready with a quick, friendly intro about what you do and how you help people.
5️⃣ Follow up! – After meeting someone (virtually or in person), send a quick message or email to continue the connection.

Instead of just saying, “I’m a photographer”, try something more engaging:
“I help families capture memories that last a lifetime.”“I specialise in branding photography that helps small businesses stand out.”

Mock up info box 21 ways to get more clients to your photography business blog.png): “A digital mock-up promoting a free PDF eBook titled ‘21 Ways to Get More Clients to Your Photography Business.’ The design includes an Instagram-style frame with a portrait of a smiling woman in a navy jumper against an orange background. The text is a mix of navy and orange fonts, with a ‘Download now!’ call-to-action button.

17. How to create an irresistible offer that clients can’t ignore!

Struggling to Get Bookings? Here’s How to Create an Offer Clients Can’t Resist!

You’re promoting your successful photography business, but bookings are slow. Maybe people like your posts but don’t take action. The problem? Your offer isn’t standing out!
A great offer isn’t just about price—it’s about value.

To make it irresistible, include:
✅ A Clear Benefit – What makes your offer special? (e.g., “Capture your family’s love story in a relaxed, natural session.”)
✅ A Limited-Time Incentive – Encourage urgency with early bird pricing or a freebie.
✅ An Easy Booking Process – Remove friction! A simple “Click here to reserve your session” works wonders.

Bonus Tip:
Make it feel exclusive! Try:
“Only 5 spots left at this price—book before Sunday to lock it in!”
“My VIP clients get first access—join my email list for exclusive offers!”

18. The Power of Testimonials – How to Collect And Use Them Effectively. 

Use This Simple Strategy!

Potential clients are checking out your work, but they’re hesitant to book. They need proof that you’re the right photographer for them. Without strong testimonials, you’re missing out on an easy way to build trust and boost bookings!

Client reviews are gold for your business! Here’s how to collect and use them effectively:

Ask at the right time – Right after delivering their gallery, when they’re excited!Make it easy – Send a simple template with guiding questions like:•    What did you love most about your session?•    How did the photos make you feel?

Show them off! – Use testimonials on your website, social media, and marketing materials. A quote + an image from the session = powerful social proof!

Bonus Tip:Video testimonials are even more powerful! If a client is happy, ask if they’d be willing to share a short video review.

19. Want to grow your photography business while making a real impact? 

Offering your skills to a local charity or community event can elevate your brand visibility, strengthen connections, and position you as a go-to photographer in your area.

Action Steps:

✅ Identify local charities, non-profits, or community projects in need of professional photography. 

✅ Reach out with an offer to document their event, create promotional imagery, or capture behind-the-scenes moments. 

✅ Showcase the project on your website, social media, and Google Business Profile—highlighting the cause and your role in supporting it. 

✅ Tag the organisation and key participants in your social media posts to increase reach and engagement. 

✅ Request testimonials from organisers that you can use as social proof.

Pro Tip: Make sure you network at the event—introduce yourself to attendees, hand out cards to local businesses, and mention that you also do professional client sessions. This builds relationships that could turn into future bookings.

20. Send Personalised ‘Thank You’ Notes and Messages.

Did you know that a simple ‘thank you’ can lead to repeat bookings and referrals?

Clients love feeling appreciated, and a personal note can turn a one-time customer into a lifelong advocate for your business.

Action Steps:

✅ After every session, send a handwritten thank-you card or a personalised email expressing gratitude.

✅ Mention something unique about their session to make it feel special.

✅ Include a small incentive—a discount for their next session, an exclusive mini-session invite, or a referral bonus for sharing your services with friends.

✅ If you send physical thank-you cards, include a printed photo from their session as a surprise keepsake.

✅ Follow up a few weeks later to check in and keep the relationship warm.

Pro Tip: Use automation tools like Postable or Handwrytten to send handwritten-style thank-you cards at scale, without sacrificing the personal touch.

Part 2 – 21 ways to get more clients to your photography business, featuring a vintage camera on a vibrant orange background.
Eye-catching tips to help you stand out and book more clients.

21. Now, Let’s Set A Goal To Attract More Clients! 

You’ve learned so many ways to grow your photography business—but are you taking action? 

Without a clear goal, it’s easy to feel overwhelmed and not follow through.

Let’s turn what you’ve learned into real results! 

Pick ONE client-attracting goal for the next 30 days:

🎯 Post consistently on social media to build visibility.

🎯 Reach out to 3 past clients and offer a special returning client deal.

🎯 Create a blog post to improve your website’s SEO.

🎯 Engage in Facebook groups 3x a week to attract new clients.

💡 Bonus Tip:Make it measurable! Instead of saying “I want more clients,” say “I want to book 3 new clients from Instagram this month.”

What’s your biggest takeaway from this challenge? Drop it in the comments and share ONE goal you’re setting for your business! Let’s keep the momentum going!

Wrapping Up – Your Next Step to More Clients

You’ve just completed 21 days of strategies, 21 mindset shifts, and 21 actionable tips to start finding more clients. 

Your challenge: Pick ONE strategy from the past 21 days and implement it TODAY.

Comment below: What was your biggest takeaway? Drop your favourite or best result in the comments box. 

Join my VIP email list for more strategies.

Check out my photography survey & download 10 professionally written emails FREE! 👉🏻 TAKE THE SURVEY HERE.

Let’s get you booked out!

And while you’re here, don’t forget to visit my shop, where you’ll find a range of resources to elevate your photography business. Whether you’re looking for digital marketing products tailored to photography niches, essential contracts and forms for everyday use, or time-saving photo collage templates to spark creativity—there’s something for every photographer. So why wait? Start exploring today and take your business to the next level!

Thanks for reading.

BONUS – DOWNLOAD ALL 21 WAYS TO ATTRACT NEW CLIENTS TO YOUR PHOTOGRAPHY BUSINESS HERE.

Have you signed up to my VIP email list yet? My VIPs get first dibs on reading new blogs! Sign up here.

Nicky x

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The post 21 Ways To Attract More Clients To Your Photography Business (Part 2) appeared first on Photography Biz Success.

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