Photography Biz Success

How do I Maintain my Etsy Shop

Nicky Sharp — Wed, 29 Apr 2026 15:13:32 +0000

How do I maintain my Etsy shop?

Your complete guide to running a successful Etsy store.

Running a successful Etsy shop isn’t just about setting it up and waiting for sales to roll in. If you’ve ever asked yourself, How do I maintain my Etsy shop once the initial excitement wears off, you’re not alone – maintaining your Etsy store is an ongoing process, and it’s exactly what separates thriving small businesses from shops that quietly collect dust.

Whether you’ve made your first sale or you’re a seasoned seller looking to fine-tune your approach, this blog walks you through everything you need to know about keeping your own Etsy shop healthy, visible and growing.

Why Etsy Shop Maintenance Matters.

Etsy’s search algorithm rewards active, engaged sellers. When you consistently update your product listings, respond to new orders quickly, and earn positive reviews, you’re telling Etsy’s system that your store is reliable and worth surfacing to potential buyers. Neglect any of these areas and your shop can quietly slip down the search results – even if your photographs are brilliant.

Think of maintaining your Etsy account as tending a garden. Regular, small actions compound over time into something remarkable. Ignore it, and weeds take over fast.

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1. Keep Your Product Listings Fresh and Optimised

Your product listings are the engine of your Etsy store. They’re how potential buyers find you, and they’re what converts a browse into a sale. Stale, poorly optimised listings drag your whole shop down.

Update Titles and Tags Regularly

Etsy uses the keywords in your titles, tags and descriptions to match your listings to shoppers’ searches. Dont’ just set your SEO strategy and forget it, you need to consistently do keyword research to make sure your keywords are still relevant and whether you need to add new ones. Use long-tail keywords (such as “Scottish Landscape bedroom wall art print” instead of “Scottish print”), which attract buyers looking for specific photographic art. Include primary keywords at the beginning of your title, and use all 13 Etsy tags to maximise discoverability.

A great starting point is simply typing your product into Etsy’s own search bar and noting the autocomplete suggestions – these tell you exactly how real buyers are searching.

Refresh Old Listings with New Photos

Knowing how do I maintain my Etsy shop comes down to the small, consistent actions that most sellers overlook. Updating listings, adding tags, improving descriptions, taking better photos, and maintaining a steady shop activity schedule all send signals to Etsy’s algorithm that your shop is reliable and relevant.

Use natural lighting to highlight textures and colours, show multiple angles to give buyers a complete view of the product, and maintain consistency in background and style across all listings. If your old listing photos were taken on a cloudy afternoon with your phone, it’s worth a reshoot. Natural light makes a huge difference.

Consider adding short videos to your listings, too. A short clip demonstrating the product in use builds trust and transparency, and Etsy actively rewards listings that include video with better visibility.

Add New Items Regularly

Active shops perform better in Etsy’s search rankings. Set a schedule for refreshing older listings with updated photos, tags, or descriptions, and add new products regularly to show buyers your shop is keeping up with trends.

I have a Notion database containing all my Etsy listings. You could also use Google Sheets or Excel. The database has a date column where I set a date and reminder every 90 days to check and refresh the listing.

When I update a listing, I set a new calendar reminder for 90 days.

When I create a new listing, I automatically create a calendar reminder 90 days ahead.

You don’t need to launch new items every week. A consistent cadence, even a few new listings per month, keeps your shop looking alive and gives Etsy’s algorithm fresh content to index.

Etsy Tips for Photographers

How do I Maintain my Etsy Shop

ByNicky Sharp 29 April 202629 April 2026

How do I maintain my Etsy shop? Your complete guide to running a successful Etsy store. Running a successful Etsy shop isn’t just about setting it up and waiting for sales to roll in. If you’ve ever asked yourself, How do I maintain my Etsy shop once the initial excitement wears off, you’re not alone…

Read More How do I Maintain my Etsy Shop

2. Master Your Etsy Fees So You Can Price Correctly.

One of the biggest mistakes new Etsy sellers make is not fully understanding Etsy’s fees before pricing their products. Getting this wrong is the best way to accidentally work for free.

Here’s a quick breakdown of what to account for when pricing your photographs. (Correct at time of writing. April 2026)

Listing fees: Etsy charges $0.20 per listing, renewed every four months or when an item sells.
Transaction fees: Etsy takes 6.5% of the total sale price (including shipping)
Etsy payment process in fees: These vary by country but typically sit around 3-4% plus a small fixed fee.
Shipping costs: If you offer free shipping, those costs need to be baked into your product.

Understanding Etsy’s fees in full means you can set prices that actually sustain your Etsy business rather than quietly erode it. This is one of the most practical answers to how do I maintain my Etsy shop profitablity – use a spreadsheet to track raw materials, production time, listing fees, and transaction fees for each product. This is your standard operating procedure for pricing; get it right once, and scaling becomes far simpler.

Should You Offer Free Shipping?

Free shipping is a powerful conversion tool. Buyers on Etsy (and everywhere online) respond very positively to seeing “free shipping” at the point of purchase. If your margins allow it, rolling shipping costs into your product price and advertising free shipping can meaningfully increase your click-through-rate (CTR)

Etsy also previously prioritised listings with free shipping in US search results, so it’s worth factoring into your strategy when pricing similar products in your niche.

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Digital Planning for Creatives:

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3. Deliver Outstanding Customer Service Every Time.

Customer service is the heartbeat of a successful Etsy shop. Positive reviews and repeat new customers come directly from the experience you create, not just the quality of your product, but the entire interaction.

Respond to Messages Within 24 Hours.

Speed matters. You must respond to 95% or more of the initial messages in a thread within 24 hours if you want to qualify for Etsy’s star seller badge. But more than the badge, fast responses build confidence in potential buyers who are deciding whether to trust you with their money. If you are busy, download the Etsy mobile app and enable notifications so new messages reach you wherever you are. You can also set up auto-reply messages to acknowledge enquiries immediately while you prepare a fuller response.

Aim for Five-Star Reviews.

Positive reviews help Etsy SEO by boosting your shop’s trust score and encouraging new customers to buy from you. Every order is an opportunity to earn a glowing review, so go the extra mile. Include a handwritten thank-you note, a handy tip for displaying photographic art, or branded business cards with your packaging. These tiny touches make a huge difference to how buyers feel when they open their parcel, and happy buyers leave five-star reviews. When things go wrong ( and occasionally they will), handle it graciously – and this is where understanding how do I maintain my Etsy shop reputation matters just as much as maintaining your listings. A seller who resolves problems quickly often ends up with a better review than one who never had an issue at all.

Handle New Orders Promptly.

Ship on time, every time. At least 95% of your orders should be shipped on time with tracking details to maintain Star Seller eligibility. Set realistic processing times in your listings; it’s better to say three to five days and ship in two, than to promise next-day dispatch and miss it during a busy week.

4. Earn (and Keep) Your Star Seller Badge

The Etsy Star Seller badge is one of the best things you can display on your own Etsy shop. It signals to potential buyers that your shop prioritises quality, on-time dispatch, message response rate, and customer service, setting you apart from competitors and enhancing your appeal to discerning shoppers.

To qualify, Etsy reviews your performance on the first of every month, looking at the previous three months of data. The requirements are:

95%+ message response rate (first message in a thread, within 24 hours)
95%+ on-time shipping with tracking
Average review score of 4.8 or higher.
At least 5 orders totalling $300 or more (before shipping and taxes) in the review period.
Shop has been open for at least 90 days since your first sale.

Having the Star Seller badge next to your listing in the search results leads to a higher click rate, due to the increased trust potential buyers place in Star Sellers. It’s one of the most visible trust signals on the platform, and well worth the effort of maintaining.

5. Use Your Etsy Shop Manager Dashboard

Your Etsy account’s Shop Manager dashboard is your command centre. Get into the habit of logging in regularly, not just to process new orders, but to understand how your shop is performing.

From your dashboard, you can:

Track your Star Seller progress across all five criteria
Review your shop stats (views, visits, conversion rate)
Monitor which product listings are performing well and which need attention.
Manage shop preferences, including shop language and currency
Access Etsy Payments summaries to keep on top of your finances

Make it a weekly habit. Set a specific time, perhaps Sunday evenings, to review your stats, action any outstanding messages, and plan any listing updates for the week ahead. Because so much of how do I maintain my Etsy shop effectively comes down to routine rather than big gestures, this kind of standard operating procedure keeps your Etsy store running smoothly without it taking over your life.

6. Promote Your Etsy Store Beyond the Platform

Etsy SEO gets buyers to your door, but social media platforms open a second front. The more places potential buyers can discover your shop, the more resilient your sales become.

Use Social Media Strategically

Instagram reels and TikTok are an easy and fun place to start. Etsy is investing in short-form video content through its Etsy Explore feature, and this type of marketing strategy has proved helpful for countless Etsy shops and handmade businesses.

Think about your target audience. Where do they spend time online? A seller of personalised photography gifts will find a very different audience on Pinterest than on LinkedIn. Focus your energy on one or two social media platforms where your target customer actually hangs out, and build from there.

Share behind-the-scenes content of your creative process, showcase product photos, post customer reviews, and highlight new items as they launch. Social media also supports your SEO, social media is a great way to show search engines that people are talking about your shop or listings.

Build and Email List.

If you have your own website alongside your Etsy store, start building an email list. It lets you reach your customer base directly, without relying on Etsy’s algorithm or social media platforms. Promote seasonal launches, new listings, and exclusive offers to subscribers. Over time, the email list becomes one of your most valuable marketing materials.

7. Manage Holiday Mode Carefully

Life happens, and sometimes you need to step away from your Etsy business. Etsy’s holiday mode lets you temporarily pause your shop so buyers can’t place new orders while you’re unavailable. It’s a helpful feature, but in my opinion, use it thoughtfully.

Holiday mode impacts Star Seller eligibility by halting new orders and reducing message interactions. Plan ahead by adjusting processing times and notifying existing customers before you go, and ensure auto-responses are turned on so current customers aren’t left without acknowledgement.

If you’re only away for a short period, consider extending your processing times instead of closing the shop entirely. This keeps your listings visible in search results and allows buyers to still purchase; they’ll just wait a little longer ( but in my opinion, if a customer is aware of this, they’ll happily still purchase). For anything longer than a week, vacation mode is the more honest option.

8. Stay On Top of Your Etsy Account Settings

It’s easy to set up your Etsy shop and never look at your account settings again. But keeping your shop preferences updated is part of good housekeeping.

Regularly review:

Shop policies: Make sure your returns, refunds, and shipping policies are current. Clear shop policies let buyers know what to expect, positively affect your search placement, and elevate customer trust.
About section: Tell your story. Buyers on Etsy want to buy from real people. A well-written About section helps potential buyers connect with you and your brand.
Shop language: If you sell internationally, double-check that your shop language and location settings are accurate.
Payment details: Keep your Etsy Payments banking information updated to avoid any delays in receiving funds.
Email address: Make sure your account email address is one you check regularly so you never miss important notifications from Etsy.

9. Track Your Finances Like a Business

Your Etsy shop is a small business. Treat it like one. Keeping on top of your finances, even at a basic level, means you’re never surprised by Etsy’s fees at the end of the month, and you always know whether your shop is actually profitable.

At minimum, track:

Revenue from sales
Listing fees and transaction fees
Shipping costs (especially if you’re absorbing these)
Raw materials and production costs
Any Etsy Ads spend

Many successful Etsy sellers use a simple spreadsheet or free accounting software. Having clear numbers makes it far easier to make informed decisions, whether that’s raising prices, launching new items, or investing in better product photos.

10. Keep Learning and Adapting

The best Etsy sellers treat their store as a long-term project, not a set-and-forget side hustle. Etsy’s algorithm evolves, buyers’ search habits shift, and what worked last year may need refining today.

Read Etsy’s Seller Handbook regularly; it’s free, it’s official, and it’s packed with up-to-date guidance on everything from SEO to shipping. Join communities of Etsy sellers on Reddit and Facebook groups where real sellers share what’s working right now. Do a little research on your similar products and competitors each season to keep your listings competitive.

Ultimately, the answer to how do I maintain my Etsy shop successfully isn’t one big acion, it’s consistency. Think of SEO on Etsy as a marathon, not a sprint. Consistency compounds, improved ranking leads to more views, which leads to more sales, which further improves your SEO.

Final Thoughts.

Maintaining your Etsy shop is really about consistency across a handful of key areas: optimised listings, outstanding customer service, smart pricing, and an active presence both on and off the platform. None of it is complicated, but all of it requires showing up regularly.

Start with one thing this week. Refresh three old listings with better photos and updated tags. Reply to your next customer message within the hour. Spend twenty minutes understanding your Etsy fees so your prices actually reflect your costs. Small steps, taken consistently, are how a successful Etsy shop is built and maintained – and the next time you find yourself asking how do I maintain my Etsy shop, you’ll already know the answer: just keep going.

Your Photographic Etsy store has the potential to be a genuinely thriving small business. The sellers who make it work are simply the ones who keep going.

If you’ve found this blog useful, why not check out my other blogs on becoming a successful stock photographer or running a photography business without overwhelm?

Nicky x

The post How do I Maintain my Etsy Shop appeared first on Photography Biz Success.

How to Sell Photography on Etsy: Listings That Convert

Nicky Sharp — Wed, 18 Feb 2026 12:20:40 +0000

How to Sell Photography on Etsy: Listings That Convert.

Selling your photographs on Etsy isn’t just about uploading a pretty image and waiting for the sales to roll in. If you’re wondering how to sell your photos on Etsy, it comes down to the details. Every part of your listing, from your title to your description and keywords, helps potential customers find your work, learn its story and imagine it in their own home.

As a photographer, you already know how to compose an image. This guide helps you compose an Etsy listing with the same care. It draws on my years of e-commerce to show you how to connect with buyers, optimise for search and turn browsers into fans.

Whether you’re running an Etsy store or just starting one, following best practices and thinking like your target customer helps you reach more active buyers and translate hard work into Etsy sales. Keep these principles in mind as you explore how to craft listings that speak to potential buyers and satisfy them with essential information.

Included in this post is a bonus download -> Scroll down to the bottom to access it.

Title: Get Found and Get Clicked.

Your title is the first thing shoppers and search engines read. Titles should be straightforward and packed with targeted keywords rather than long descriptions if you want to successfully sell your photos on Etsy.

They should be natural to read, not lots of keywords strung together. A clear title helps Etsy match your listing with relevant searches.

Keep these points in mind:

Do you want to grow your photography business with less overwhelm and more direction?

Have you been thinking lately about how you can generate passive income with your photography?

If so, then you’re in the right place. I offer straight talking advice and share my journey as a photographer, business mentor and growing my passive income with my photos.

Front-load with your main keyword. Put the core subject at the start so it appears in search snippets. For example, if you are selling a sunrise print of Glencoe in Scotland, begin with “Glencoe Sunrise Print” rather than burying the location at the end.
Be descriptive without being spammy. You can mention style, medium and mood (e.g. watercolour, monochrome, dream), but avoid stringing unrelated phrases together. Etsy encourages concise titles.
Think like your buyer. Use words they might type. Would they search for “mountain wall art” or “mountain landscape photo print”? Revisit your target audience regularly to refine your titles.
Help Etsy’s search engine work for you. A well-structured title not only feeds the algorithm but also makes your product listings more discoverable to Etsy shoppers.

Good vs. Bad Title Example

Good: “Scottish Highlands Sunrise Print – Landscape Photography Wall Art, Mountain & Lake Photo”. This example includes the subject (Scottish Highlands), the medium (prints), keywords buyers might use (landscape photography, wall art) and additional context (mountain & lake)

Bad: “Sunrise Photo Picture”. This vague title could describe anything from a smartphone snapshot to a painting. It fails to specify location, medium or intended use. It also wastes the opportunity to include search terms like wall art or photography print.

Write Descriptions as Conversations.

Your description is where your voice as an artist comes through when you sell your photos on Etsy. Think of it as a product description that reads like a conversation between you and a potential buyer. Your description should focus on benefits rather than just features. Rather than listing technical specifications, help buyers imagine the photos hanging in their living room or bedroom.

Know your audience. Before you write, picture the person who will love your work. Understanding who your target customer is helps you tailor your wording and answer the questions of potential buyers.
Sell benefits, not just features. Don’t simply say “20 x 30 cm Giclee print on archival paper” Explain how archival paper preserves vibrant colours for decades and how the size creates a stunning focal point.
Use power words. Try using words like “bestselling”, “proven”, and “irresistible” to spark emotion. For photographers, words such as staggering, breathtaking, warm and mystical can convey mood.
Make it easy to scan. Short paragraphs and bullet points help shoppers digest key details. Long blocks of text can drive them away.
Sound human. Speak to your buyer the way you would in person. Use natural language and tone so the description feels like a friendly conversation.
Focus on potential buyers. Think about the questions that your target customer might ask. Answer them clearly and sprinkle in additional details, size, materials, and processing time, so there’s no confusion.
Provide essential information. People appreciate product descriptions that include all the essential information without fluff. Being transparent builds trust and reduces back-and-forth messaging.
Don’t forget additional details. A thorough product description reduces follow-up questions and boosts your Etsy conversion rate because buyers have everything they need to make a confident decision.

Etsy Tips for Photographers

How do I Maintain my Etsy Shop

ByNicky Sharp 29 April 202629 April 2026

How do I maintain my Etsy shop? Your complete guide to running a successful Etsy store. Running a successful Etsy shop isn’t just about setting it up and waiting for sales to roll in. If you’ve ever asked yourself, How do I maintain my Etsy shop once the initial excitement wears off, you’re not alone…

Read More How do I Maintain my Etsy Shop

Example of a Good Etsy Description

Imagine you are selling a photograph of a misty forest.

Title: “Mystical Pine Forest Pring – Fine Art Landscape Photography Wall Decor”

Description: Picture yourself walking up to a misty pine forest. This fine art print transports you to a tranquil dawn where soft light filters through towering evergreens. Printed on archival-grade paper, the colours remain vivid and true for decades. Each print is signed by the photographer and available unframed or framed. Choose for A4 to A3 sizes to suit your space.

Why you’ll love it:

Atmosphere: The gentle mist and layered trees evoke calm and curiosity.

Quality: Printed with museum-grade inks on heavyweight, acid-free paper for lasting richness.

Versatility: Perfect for living rooms, bedrooms or offices; pairs beautifully with modern or rustic decor.

Personal touch: Hand-signed by the photographer.

Looking for other landscapes? See my matching Mountain Peak Sunrise and Serene Lake prints in the shop.

This description paints a scene, answers questions about materials and sizing, highlights the benefits and invites buyers to browse related works. The invitation to explore other listings encourages cross-selling.

What Not To Do if You Want To Sell Photos on Etsy.

Avoid generic copy that fails to spark emotion or address the buyer:

Description: “20 x 30 cm photographic print of a forest. Printed on matte paper. Ship in five days. Buy now”

This example lacks personality, doesn’t tell a story and ignores the buyer’s experience. It also misses the chance to upsell. A clear no-no if you want to sell your photos on Etsy.

Meta Descriptions: Make Search Engines Love You

The meta description is the short snippet that appears in search results and social shares. Etsy automatically pulls this from the first 1-2 sentences of your descriptions. Search engines typically display only 140 – 180 characters, so make those opening lines count.

A strong meta description should:

Summarise the product quickly. Tell shoppers exactly what the item is. For example, “Fine art photograph of a misty pine forest printed on archival paper”
Include a main keyword. This signals relevance to search engines. In the example above, “fine art photograph” and “misty pine forest” are valuable phrases.
Invite action. A gentle call to explore – such as “Bring the serenity of nature into your home” – can improve click-throughs.

Good meta description: “Mystical pin forest art print on archival paper, signed by the photographer. Bring nature’s calm into your home”. (105 characters)

Bad meta description: “Print”. (5 characters, unhelpful, not descriptive)

Connect Emotionally: Sell the Experience

In addition to factual details, evoke the emotions your photography stirs. Ask yourself:

What do buyers feel when they see this image? Use adjectives such as “staggering,” “breathtaking,” “refreshing,” “warm,” or “mystical” to convey mood.
How will the photo transform their space? Encourage them to imagine guests admiring the piece or the picture, inspiring their daily routine.
What story does the image tell? Share a brief anecdote about your experience capturing the scene. Buyers connect with authenticity.

A description might say:

“I shot this at dawn on a crisp winter morning. As the mist lifted, I could hear only the birds and my own breath. Displaying this piece in your hallway or study brings that quiet magic into your daily life.”

Cross-Selling and Related Products

Promoting complementary products not only boosts sales but also helps customers discover a cohesive collection. Recommending similar products keeps buyers exploring your Etsy store and improves the chance of additional sales.

Here’s how to do it:

Offer matching prints: If your forest photo is part of a series, mention other pieces in the same collection.
Suggest frames or display options. You might also offer frames or matting services and link to those listings.
Bundle prints. Create a discounted set of three prints that complement each other.

Always ensure the recommended items are relevant. Linking a landscape photo to a recipe book, for example, feels random and undermines trust.

Building Trust with Buyers When You Sell Photos On Etsy.

Buyers want reassurance that they’re making the right choice. Add elements that build confidence:

Customer service promise. End your description with a friendly sign-off. Thank buyers for visiting and invite questions.
Social proof and satisfied customers. Feature positive reviews and testimonials, it builds trust. Sharing feedback from satisfied customers, whether they love the image quality, packaging or your customer service, reassures others that your shop delivers.
Clear policies. Outline your return, refind and shipping policies concisely.
Personal signature. Sign your name to add a human touch.

Prepare Before You Hit Publish

Successful listings start long before you upload your first photo. If you want to learn how to sell your photos on Etsy, start with the foundations. Optimising your listing images and refining your marketing can feel like hard work, but these steps help Etsy sellers turn browsers into active buyers. Key steps include:

Analyse your competition: Study similar listings to see what resonates with buyers and where competitors fall short. Use those insights to address gaps.
Set your pricing strategy. Decide whether you’ll price competitively or position your prints as premium art.
Capture high-quality photos (your listing images). Showcase your work from multiple angles, including close-ups and lifestyle shots. Strong image quality is essential because your listing images are the only way Etsy shoppers can judge your artwork. Even a photograph of a photograph matters.
Optimise your titles and text. Keep titles concise and ensure descriptions, titles, and tags include relevant keywords.
Show customisation options. If you offer different sizes or framing options, make them clear.
Preview on desktop and mobile. Double-check that images load properly and text is readable on all devices.
Plan for customer engagement. Consider follow-up emails with a thank-you note or a discount code for future purchases.
Do a final quality check. Catch typos, verify keywords and confirm your listing flows well.
Refine your marketing efforts. Promote your Etsy products on social media, blogs and newsletters. Broader marketing efforts increase visibility, attract new Etsy shoppers, and often improve your Etsy conversion rate.
Present yourself as a professional photographer. Remind buyers that your images are created and printed with professional equipment and care, reinforcing confidence in your images.
Offer additional details. Include any extra information about your creative process, framing suggestions or care instructions that may interest curious buyers.

These preparatory steps set the stage for success and show professionalism.

Keyword Research: The Key to Visibility

Great photography and beautiful descriptions matter only if people can find your listing. If you want to learn how to sell your photos on Etsy, keyword research ensures that your items appear in relevant Etsy searches. You want to uncover the terms and phrases shoppers use. Improved search visibility often leads to a higher Etsy conversion rate because shoppers who find you are more likely to buy. Here’s why it’s vital:

Visibility: Proper keywords boost your ranking in Etsy’s search results, driving more traffic.
Competitive edge: Targeted keywords help you stand out against similar listings.
Relevant traffic: Accurate keywords attract buyers who are genuinely interested in your product.

Basic Keyword Research Strategies

Brainstorm seed keywords. List words that describe your photograph’s subject, style, colour palette and mood. For a sunset print, you might start with sunset, orange sky, landscape, wall art, and photography print.
Think like your customer. Put yourself in the buyer’s shoes. What phrases would they type?
Use Etsy’s search suggestions: As you begin typing in Etsy’s search bar, a dropdown appears with popular queries. These suggestions reveal exactly what shoppers are searching for.
Analyse competitors: Look at top-selling listings in your niche and note the keywords they use. Avoid copying them directly; instead, create your own variations.
Leverage free Etsy tools: Etsy’s Shop Stats shows the search terms shoppers used to find your shop. Use this data to adjust your keywords.

Using eRank and Marmalead

For deeper insights on how to sell your photos on Etsy, consider third-party tools like eRank and Marmalead. eRank offers comprehensive keyword research, search volume analysis, competition metrics and trend tracking. This helps you identify long-tail keywords – specific phrases that may have lower search volume but attract highly interested buyers. Marmalead provides competitor analysis, listing optimisation suggestions and a user-friendly interface to help you stay ahead.

These tools require a paid subscription, but they can save time and help you target your efforts effectively. I pay for eRank and have found it super easy to learn, and it has definitely improved my overall listing stats. They show which keywords are popular, how competitive they are and which phrases your competitors rank for. Use the insights to refine your listing and decide where to focus your time.

Balancing Search Volume and Competition

You want keywords with enough searches to attract buyers but not so much competition that your listing gets buried. A mix of high-volume keywords and long-tail, low-competition phrases. eRank have a traffic-light system to help you quickly identify keywords that are likely to convert. For example:

High volume: “Landscape photography” – Many searches but heavy competition. Use this to attract broad interest.
Long-tail: “Sunrise landscape wall art print” – Fewer searches but higher relevance; a buyer typing this is likely ready to purchase.

Always prioritise relevance over volume. Keywords that don’t match your product lead to low conversions. Seasonal and trending keywords can also boost visibility around holidays or events.

Where to Place Keywords When you Sell Photos on Etsy

Once you’ve chosen your keywords, integrate them naturally:

Title: Place your main keyword at the beginning and include related terms
Tags: Etsy allos 13 tags per listing. Use all slots to incorporate a mix of long-tail and high-volume keywords.
Description: Weave keywords throughout your description while keeping the language natural and engaging.

Avoid stuffing keywords; readability always comes first. Search algorithms favour listings that serve readers well.

Researching Keywords for Free on Etsy

While paid tools are powerful, you can gather plenty of insights without spending money. Here’s how:

Use the search bar suggestions. Start typing a phrase related to your photo (e.g. “coastal print”) and note the autocomplete suggestions. These suggestions represent what shoppers actually search for.
Check out the competition. Look at the top results for your search term and examine their titles and tags. Note common phrases that appear repeatedly.
Study shop stats: In your Etsy dashboard, the shop stats section lists the search terms shoppers used to find your listing. Use this data to refine your keywords.

This research can reveal patterns and trending phrases you can incorporate into your listing.

Additional Optimisation Tips To Successfully Sell Your Photos on Etsy.

Beyond titles, descriptions and keywords, consider these recommendations to maximise your Etsy presence:

Use high-quality photos. Buyers rely solely on images to judge quality. Emphasise multiple angles, close-ups and lifestyle shots. Good lighting and editing are essential. It’s also fine to use some mock-up room style images that can easily be created in Canva, showing one of your framed pieces above a sofa or bed.
Add videos. A short video can show scale, texture or packaging. Listings with video are twice as likely to be viewed as listings without a video.
Encourage reviews. I know, I know, this can be really difficult. Including a note in your packaging, inviting customers to leave feedback, or offering a discount are all ways to help build trust.
Stay on brand. Consistency in tone, style and visuals makes your shop memorable.
Offer promotions. Occasional discounts, free shipping or bundle deals can attract more buyers. I also find that a small discount offered when an item is left in a basket can also help make a sale.

Putting It All Together

Creating a standout Etsy listing is a blend of artistry and strategy. If you want to learn how to sell your photos on Etsy, this checklist will guide you through the process:

Choose a clear, keyword-rich title that begins with the subject of your photo.
Write a conversational description that sells the experience, focuses on benefits, uses power words and invites buyers to imagine your work in their space. Break it into short paragraphs and bullet points.
Craft a compelling opening sentence that doubles as your meta description.
Include clear information on size, materials and options; reassure buyers with a personal signature.
Promote related items to encourage cross-selling.
Prepare your listing by reviewing competitors, setting a pricing strategy and ensuring high-quality photos.
Conduct keyword research using free methods (Etsy search suggestions, competitor analysis, shop stats) and optional paid tools like eRank and Marmalead.
Balance high-volume and long-tail keywords and place them in your title, tags and description.
Do a final quality check for typos, missing information and visual layout. I tend to do this on a different device than what I usually work on; e.g. I’ll create the listing on a laptop but do a final check on an iPad.

By following these steps, you’ll learn how to sell your photos on Etsy in a way that looks professional and speaks directly to your audience. Share your passion for photography, anticipate your buyer’s questions, and tell the story behind each image. With careful keyword research and a human touch, your Etsy shop can attract more visitors and turn them into loyal collectors.

Approaching your Etsy store with dedication and a continuous-improvement mindset is always a good idea; it’s the main reason professional photographers turn their passion into a thriving business.

If you’ve found this blog useful, why not check out my other blogs on becoming a successful stock photographer or running a photography business without overwhelm?

BONUS PDF – 12 ESSENTIAL ELEMENTS FOR A SUCCESSFUL ETSY SHOP

Nicky x

The post How to Sell Photography on Etsy: Listings That Convert appeared first on Photography Biz Success.

The best guide to becoming a Shutterstock Contributor

Nicky Sharp — Wed, 24 Sep 2025 13:08:52 +0000

‘The best guide to becoming a Shutterstock contributor’ will give you all the steps needed, plus some extra tips and advice to help you become a Shutterstock contributor, start earning and stand out from the crowd.

Originally set up in 2002 by programmer and photographer Jon Oringer, it remains one of the most popular stock libraries and the easiest way to earn a full-time or passive income stream.

Please remember to review Shutterstock’s official website for their most up-to-date requirements, terms and conditions.

To submit content for sale, you must have a Shutterstock contributor account, separate from any existing account you may already have for downloading images. The requirements at the time of writing are:

Age: (must be 18+)

Account: Set up an account with your full legal name as it appears on a valid tax form so you can receive royalties.

Content Ownership: You can only submit work for which you hold the copyright.

Included in this post is a bonus download -> Scroll down to the bottom to access it.

Create a Shutterstock Contributor Account

Want to grow your photography business with less overwhelm and more direction?

Want to generate a passive income with your photography alongside your main business of photography?

🤍 Easy-to-action marketing tips, advice and strategies.

💙 Straight-talking advice from someone who’s been there.

The Shutterstock contributor page offers a wealth of resources that I encourage you to explore, including the latest downloads, high-value in-demand content, and current trends. I would also suggest you check out and download the Shutterstock contributor app – available for both iOS and Android users.

Sign up with your email and personal details on the registration page. You’ll need to verify your email address, so be sure to check your junk and spam folders.

To complete the account setup process, you’ll need to upload a valid photo ID that includes your address; this could be a valid driving licence or ID card.

Submitting Your Initial Images for Approval.

Before you upload your inital 8-10 images to your Shutterstock account for the submission process, there are some things you need to be aware of to ensure your images are approved. If, however, an image is rejected, don’t get dispondent. They will always give you a rejection reason so you may re-upload after you’ve fixed the problem.

The most common reason for images to be rejected:

1. Focus: The Main subject is out of focus, or the entire image’s focus is too soft.

2. Exposure: either too bright or too dark

3. Noise/Artefacts

4. Missing or invalid model release form/property release.

5. Image contains trademarks, logos or other recognisable brand elements.

Photo Requirements.

Photos must be JPEG; you cannot upload RAW files. Images must be at least 4 megapixels in size and no more than 50MB They should preferably be sRGB colour profile.

Video requirements.

Video file must be .mov or mp4, with a maximum file size of 4GB, with the video clip between 5 and 60 seconds long. It can be either horizontal or vertical, and there shouldn’t be any audio unless it enhances the clip or is considered editorial content.

Illustrative (Vector) requirements.

Files should be EPS 10 or 8 with a total file size not exceeding 100MB. No locked layers or rasterised files are permitted. The bounding box must be a minimum of 4 megapixels and up to 25 megapixels.

The requirements I’ve stated should be used as a guideline. I would encourage you to check out the most up-to-date requirements in full on Shutterstock, before submitting your inital files.

Etsy Tips for Photographers

How do I Maintain my Etsy Shop

ByNicky Sharp 29 April 202629 April 2026

How do I maintain my Etsy shop? Your complete guide to running a successful Etsy store. Running a successful Etsy shop isn’t just about setting it up and waiting for sales to roll in. If you’ve ever asked yourself, How do I maintain my Etsy shop once the initial excitement wears off, you’re not alone…

Read More How do I Maintain my Etsy Shop

How to Become a Shutterstock Contributor and Prepare Your Initial Submission.

First, decide how you plan to license your photos/videos, for commercial use or editorial use. If you plan to sell with a commercial license, ensure you have the appropriate releases: a model release for recognisable people and a property release for any recognisable private property. Also, ensure there are no visible trademarks or logos.

If you’re submitting images for editorial licence, you must ensure the image is as true to life as it was when it was taken. For instance, you shouldn’t delete objects or people if the day you shot the image was raining, you can’t swap out the sky for a blue sunny one. Editorial images don’t require releases, even if people or properties are recognisable, as long as they’re used for fair reporting or are in the public interest. Editorial images cannot be used for promotional purposes; instead, you are allowing the image in a non-commercial, informative way.

Metadata, Titles, Keywords and Categories.

Whilst this isn’t the most sexy part of submitting to Shutterstock, it is fundamentally the second most important part, and worth taking your time to do right.

The title should be clear, descriptive and between 6-12 words.

A couple of good and bad titles:

Bad:

‘Woman working on a laptop’

‘Bathroom with essentials on a shelf’

Good:‘

Young woman working remotely on a laptop at a kitchen table with copy space.’

‘Sustainable bathroom essentials on a wooden shelf, natural light, with copy space.’

Editorial submissions MUST adhere to the following format:

‘City, State/Country – Month Day Year: Description’.

Keywords

Shutterstock allows you up to 50 keywords per image. Whilst you don’t have to use all 50, I always aim for a minimum of 28-30. By aiming for this number, it’s a great way to ensure your best photos are going to be found by a wide audience of potential customers.

Shutterstock will offer keyword suggestions based on your image. Many may be suitable, but in my opinion, not all, so don’t automatically add them all.

Start with the obvious words, then use more descriptive ones, like in the image below, gliding, soaring, and freedom are verbs and adjectives that potential buyers may use when searching for the perfect image.

Below you can see the Shutterstock contributor dashboard showing approved photo submissions with description, keywords, and categories.

How Much Can I Earn?

The more quality stock photos and video clips you have with Shutterstock, the higher % you’ll earn. The earnings % levels are reset each calendar year beginning on 1st January.

Below is a breakdown of expected earnings for both video and photos, correct at the time of writing this blog in autumn 2025, but check out their earnings structure here

Image Levels	Number of Image Licences This Calendar Year	You Earn
Level 1	Up to 100	15%
Level 2	101-250	20%
Level 3	251-500	25%
Level 4	501-2,500	30%
Level 5	2,501-25,000	25%
Level 6	Over 25,000	40%

Earnings breakdowns for photo content.

Video Levels	Number of Video Licences This Calendar Year	You Earn
Level 1	Up to 10	15%
Level 2	11-50	20%
Level 3	51-250	25%
Level 4	251-5,000	30%
Level 5	5001-25,000	35%
Level 6	Over 25,000	40%

Earnings breakdowns for video content.

You may think that the percentages are low, as well as the number of licence resets on the 1st January every year, that you’ll never earn any significant commission.

On the inital face of it, that may seem true; however, as I explain to photographers, submitting images and videos to Shutterstock should be done with a strategy and consistently.

Let me show you some earning example scenarios.

Contributor Level	Est Monthly Earnings	Images Submitted Weekly	How That May Play Out
Level 3	$150-$300	10-15	You shoot 2-3 strong images per day. Over a month, 40-60 images give you a steady small income, and you move from the starter levels
Level 4	$300-$600	25-30	You plan a couple of shoots per week, use themes buyers demand, and upload regularly, 100-200 per month.
Level 5	$600-$1,200	60-70	Submit 50 images per week (=2,600/year. )If your work is well-performing, you might average 3-10 downloads per image. Over time, this could propel you to level 5.
Level 6	$1,200 +	100+ images	You’re working at full rhythm, multiple shoots per week, varying themes, high efficiency in editing, keywording, etc., 400+ images per month.

These assumptions depend on you getting steady sales per image. Some images sell poorly, others much better. The numbers are illustrative only, but if you’re serious about earning money through stock photography, a good strategy, consistent uploads of high-quality photos that are in demand, will deliver sales.

Tips for How to Become a Shutterstock Contributor.

Create digital content that sells. When you plan and shoot, think like a buyer. Take the image in multiple ways: a tight crop for details and texture, a mid crop for context, and a wide crop for copy space. Shoot the same subject from 3 different angles, and 3 variations of each, 9 individual images
Don’t edit with trending filters. Whilst this is ok for your social platforms, this is a definite no-no with stock images. Ensure your white balance, exposure, etc, is correct and pay attention to ensuring you have straight horizons.
Use the Shutterstock contributor app. This is super convenient to access to your contributor account, submit images on the go, review submissions and easily track your earning.
Don’t forget you can also submit images taken on a mobile device, as long as all the technical details are correct. I’ve successfully sold images that I’ve taken on my iPhone when walking the dogs, cooking and even walking through my local high street.
Organise all your submissions into categories. This will help potential buyers who like your style to view your other photos/videos as well as ensure your profile is set up professionally for success.

Becoming a Shutterstock contributor is not about instant success. It’s about building a consistent workflow, learning what buyers need, and developing a portfolio that grows in value over time. The more you upload, refine your style, and understand your niche, the stronger your results will be. Start small, stay consistent, and remember, every image you add is another opportunity for your work to be discovered and sold.

Want some help staying on track? Download my free month-by-month stock photography planner and start planning your shoots with purpose. It’s a simple way to stay consistent and build a portfolio that sells.

BONUS PDF – 16-PAGE PDF PLANNER TO TAKE YOUR STOCK PHOTOGRAPHY FROM MEH TO 💰.

If you’ve found this blog useful, why not check out my other blogs on becoming a successful stock photographer or running a photography business without overwhelm?

Nicky x

The post The best guide to becoming a Shutterstock Contributor appeared first on Photography Biz Success.

The Truth about Stock Photography in 2025

Nicky Sharp — Wed, 13 Aug 2025 08:47:07 +0000

I was doing some blog research recently around stock photography, and a question kept coming up:

“Can you still make money with authentic lifestyle stock photos”

As a stock photographer myself, I thought it was worth addressing it from someone whos understands and is actively submitting images for both commercial and editorial licenses.

So, here it is, the truth about stock photography and authentic lifestyle stock photos in 2025.

Before I get into my personal experience and views, I want to share a few stats to set the scene.

Included in this post is a bonus download -> Scroll to the bottom to access it!

Understanding the Stock Photography Market

The world’s leading stock photography sites now host around 2.3 billion images, with 75% of that content held by the top four platforms:

Shutterstock
Getty
Adobe Stock
Alamy

The global stock photography industry, which includes both royalty-free and rights-managed images was valued at approximately $4.75 billion USD in 2024.

Want to grow your photography business with less overwhelm and more direction?

Want to generate a passive income with your photography alongside your main business of photography?

🤍 Easy-to-action marketing tips, advice and strategies.

💙 Straight-talking advice from someone who’s been there.

Understanding Trends and Keywords To Capture Authentic Lifestyle Stock Photos.

Every stock photo site works slightly differently, but most of them notify contributors about trending topics and upcoming content needs. This is usually on your main contributor page. These updates are incredibly valuable if you’re serious about growing your portfolio.

You might have technically brilliant photos, but if they don’t match what stock agencies and buyers are actively searching for, they’re unlikely to be licensed.

This is where Google Trends and tools like Pinterest Predicts come in. They can help you understand what your target audience is thinking about and searching for. What are businesses planning? What images might they need? What authentic lifestyle stock photos are in demand?

If you’re thinking like a buyer, you’ll be far more effective at getting images seen, and sold.

Shoot with Strategy in Mind

I want to give you a real-world example.

On a recent shoot, I had a perfect opportunity to capture something topical, a dried up canal bed local to be, caused by drought. Global warming and water shortages are ongoing concerns, and this was a chance to document a real-world issue with impact.

Of course, there are hundreds of thousands of images that depict this, but the image I saw was currently in my head, and I need to capture it.

Instead of standing on the bridge looking down, I knew the kind of image I wanted was needing to be taken from a different perspective.

I found a cut-out amongst the trees and hedges and climbed down and into the canal and photograph the scene from a completely different angle.

That single shift gave me a more compelling, unique photo that told a stronger story.

That’s the kind of thinking that separates a hobbyist from a professional photographer building a portfolio for commercial use.

Think Like a Buyer

When you’re adding keywords to your stock images, think beyond the obvious. It’s not enough to write “boy with balloon” or “dog on sofa”, you need to consider what a buyer might actually be searching for.

Try adding keywords that describe:

The setting (indoors, outdoors, woods, park, city)
The mood or concept (joy, calm, stressed, learning, family time)
The occasion (weekend activities, childhood memories, big birthday celebrations)
The usage (commercial purposes, blogs, editorials, presentations)

Think of your keywords like mini search terms. These help stock photography libraries match your images to the right users.

But don’t keyword stuff. Keep them relevant. Shutterstock allows 50 keywords per image.

Focus on quality and high-quality images that tell a clear story.

Quality Still Matters

It can be easy to assume that stock agencies accept anything. That’s not true. Even if you’re uploading hundreds of new images, if they aren’t sharp, well-lit, or composed with intention, they’ll be rejected or overlooked.

If they fall into an ‘oversaturated’ category, they’ll reject them.

If they don’t evoke emotion or tell a story, they’ll reject them.

Aim for professional images with good technical quality. Stock photography sites like Adobe Stock & Getty have high standards. That doesn’t mean every image needs to be a masterpiece, but your photos do need to be clean, correctly exposed, and free from technical flaws.

Etsy Tips for Photographers

How do I Maintain my Etsy Shop

ByNicky Sharp 29 April 202629 April 2026

How do I maintain my Etsy shop? Your complete guide to running a successful Etsy store. Running a successful Etsy shop isn’t just about setting it up and waiting for sales to roll in. If you’ve ever asked yourself, How do I maintain my Etsy shop once the initial excitement wears off, you’re not alone…

Read More How do I Maintain my Etsy Shop

Stock Photography as Passive Income

Is stock photography a great way to make passive income? It depends on your approach.

If you treat it like a business, and build a strategic collection of stock photographs, upload consistently, keep an eye on trends and image requests, then yes, it can provide an ongoing income.

It’s not fast money. But overtime, as your portfolio grows, you will start to see regular sales trickle in.

Keep in mind:

Some images won’t sell at all
Others might sell hundreds of times
Consistency matters

Many professional photographers upload weekly or monthly. They treat it like content marketing, always adding fresh work and responding to market needs.

When I first submitted to libraries over 15 years ago, I had no strategy. I’d upload several times a month, then nothing for a couple of months, it’s no wonder I didn’t get many sales. Now, I upload fortnightly if not weekly, and I’ve had more sales than I did previously.

What Stock Photography Can Teach You

One of the unexpected benefits of shooting stock pictures is that is sharpened my eye.

I notice light, framing, and every day details more intentionally. I also look at situations differently, not just as a photographer, but as a contributor to visual content used for marketing, advertising, social media and more.

If you’re already doing regular photo shoots, you can repurpose that work. Keep an eye on licensing rules, and check whether your contracts allow for non-exclusive stock use.

But stock can absolutely supplement your income if you’re already producing good photos with commercial potential. I believe even in this AI era that we’re all surrounded by, good authentic lifestyle stock photos will aways sell.

1 2 3 4 5 6 7 8 9 10 11 12

Choosing the Right Stock Photography Websites

If you’re just starting out, you might wonder where to upload.

Some of the best stock photography websites for beginners include:

Adobe Stock – High standards but good commission
Shutterstock – Large reach and regular contributor updates
Alamy – Editiorial-friendly with flexible submission process
Dreamstime – More accessible for new contributors

Each platform has its pros and cons. I recommend choosing one or two, learning how they work, and building your workflow from there.

Also, always read the contributor agreement. Make sure you understand how your work will be licensed, how you’ll be paid, and whether you’re uploading exclusive of non-exclusive images.

Your Next Steps

Here’s the truth about stock photography that many won’t tell you:

It’s not easy money.

It’s not fast money.

It’s not a get rich quick scheme.

It’s not for you if you have no strategy around it or treat it like a business.

But it’s a genuine opportunity to build an additional income stream and get your work out into the world. The key is to focus on strategy, not luck.

Upload consistently
Shoot with purpose
Think like a buyer
Use good metadata and keywords
Focus on quality over quantity

If you’re serious about growing as a stock photographer, start small and be consistent. Build your portfolio around current trends and topics your audience is looking for.

Learn how to read the world. Learn how to predict the future. Of course I know that sounds a bit of a reach, but if you can see something in the world happening and can predict possible outcomes, then create the stock images your buyers will buy before they’ve even realised they need them.

Final Thoughts on Authentic Lifestyle Stock Photos in 2025

My advice is simple:

Stop trying to take the perfect photo, (don’t worry I still catch myself doing this sometimes) Life isn’t perfect, and authentic lifestyle stock photos sell.

Grab your camera, decide on the topic, and shoot with the goal of capturing moments that speak to something real.

Document daily life, important topics, relatable themes, and those small slices of everyday reality that connect with people.

It’s those stories, told visually, that make the best stock images.

If you want to learn more about the stock photography industry, check out my other blogs, where I share practical tips for choosing the right image, preparing your photo shoot for stock, and getting images licensed more often.

BONUS – 19-PAGE PDF GUIDE ON BECOMING A STOCK PHOTOGRAPHER

I hope you’ve found this blog useful along with the free PDF guide on becoming a stock photographer.

Nicky x

The post The Truth about Stock Photography in 2025 appeared first on Photography Biz Success.

14 Proven Ways To Increase Email Open Rates (Part 2)

Nicky Sharp — Thu, 26 Jun 2025 15:10:46 +0000

Welcome to Part 2 of our guide on how to increase email open rates. In the first part, we looked at the basics, now we’re diving into more advanced strategies to boost engagement and get your emails in front of more eyes.

Whether you’re emailing clients, leads, or your wider list, these tips will help you get better results from every send.

* Included in this post is a bonus download -> Scroll to the bottom to access it!

8. Use Emojis (Carefully) to Boost Visibility and Increase Email Open Rates

Emojis can be a useful tool to help your emails stand out, but like most things, a little goes a long way.

When used intentionally, emojis can:

Draw the eye to your subject line
Add a touch of personality
Help your message stand out in a crowded inbox

But when overused, they can make your email look spammy or unprofessional, and that can hurt your open rates instead of helping them.

Want to grow your photography business with less overwhelm and more direction?

🤍 Easy-to-action marketing tips, advice and strategies.

💙 Exclusive offers on digital tools.

🧡 Straight-talking advice from someone who’s been there.

What’s worked for me

Personally, I’m a fan of emojis, but I use them with purpose.

I usually add them in the subject line, and sometimes in the email body, if the email requires it.

And I keep it consistent with three small hearts in my brand colours 💙🧡🤍 , which ties in with my Photography Biz Success branding.

Since I started doing this, I’ve noticed a clear increase in email open rates.

It’s subtle, but that little pop of colour makes my emails jump out more in the inbox, and over time, my audience has started to recognise those hearts as a sign it’s from me.

It helps me build trust and visibility, without being too loud.

Tips for photographers using emojis

Choose one emoji that fits the tone of your email, like a camera 📸, calendar 🗓️, or sparkle ✨
Keep it to one or two per subject line
Use emojis that are relevant to your message, not random for the sake of it
Test different styles to see what resonates with your audience

Where to place them

Beginning of the subject line to catch attention: Example: 📸 “3 easy ways to prepare for your next shoot”
End of the subject line to reinforce the vibeExample: “Your gallery is ready to view 💙🧡🤍”

Remember, your goal is to make your emails look inviting and personal, not promotional or clickbaity. Used well, emojis can become a visual part of your email identity.

9. Stay Out of Spam and Junk Mail

You could write the best email in the world, but if it lands in someone’s junk folder, they’ll never see it. That’s why it’s so important to understand how to avoid the spam trap.

Email providers are constantly on the lookout for anything that looks suspicious or unwanted. So the more transparent and trustworthy your emails are, the better chance they have of landing where they belong, in the inbox.

Start with permission

Never add people to your email list without their consent.

It might seem harmless to pop in a few past clients or people you’ve chatted with on Instagram, but without proper permission, you’re putting your sender reputation at risk.

Instead:

Use opt-in forms on your website or landing pages
Be clear about what they’re signing up for
Let them know the type of emails they’ll receive and how often

If someone knows what to expect, they’re much less likely to mark your email as spam, and much more likely to open and engage.

Use a trusted email marketing platform

I use Kit (formerly ConvertKit) which handles all the tech behind the scenes, things like authentication, spam protection, and deliverability rates.

Whether you’re using Kit, Flodesk, or another platform, make sure you choose one that’s reputable and GDPR-compliant.

Since levelling up my email strategy and paying for a professional email platform, I’ve been able to increase email open rates and also increase my subscribers.

Don’t use a free email domain

If you’re sending emails from an address like yourname@gmail.com, stop now. Free domains are more likely to get flagged as spam.

Instead, invest in a professional email address; something like hello@yourphotographybiz.co.uk, linked to your website domain. It looks more professional and gives your emails a much better chance of reaching your subscribers.

Be easy to unsubscribe

This might sound counterintuitive, but making it easy for people to unsubscribe actually helps your email performance. Why?

Because if someone can’t find the unsubscribe link, they might mark your email as spam instead, and that damages your sender reputation with every platform you use.

Keep your unsubscribe link clear and easy to find. And don’t take it personally, if someone’s no longer interested, it’s better for both of you that they leave the list.

Keep your emails clean and honest

Avoid deceptive subject lines or clickbait
Don’t overuse salesy language or ALL CAPS
Test your emails before sending, most platforms offer previews or spam score checks

The more trustworthy your email campaigns are, the more reliably they’ll land in inboxes, which means your open rates stay healthy and your list remains engaged.

Shop Bestsellers

10. Focus on Writing Amazing Content

Once your email gets opened, your next job is to hold their attention. And that comes down to one thing: great content.

If your subscribers enjoy reading your emails, they’ll keep opening them. They might even look forward to them.

That kind of engagement is what drives up your click-through rate and builds real trust over time.

What makes content amazing that will increase email open rates?

It doesn’t have to be flashy or long. But it does need to be:

Clear
Relevant
Easy to skim
And written in a way that feels human (we’ll come to that in the next section)

You don’t need to reinvent the wheel every week. Just think: What’s one helpful, entertaining, or insightful thing I can share today?

Tie it to your audience’s real life

For example:

A family photographer might share:“5 ways to prep your kids for a stress-free photo shoot”
A wedding photographer could write:“The 3 best moments to capture during golden hour”
A branding photographer might offer:“What to wear for confident, scroll-stopping brand photos”

Each of these topics offers value, builds trust, and connects directly to what your subscribers care about, their lives, their goals, and their story.

Don’t forget your purpose

Yes, you want to deliver value, but your emails still serve your business. So it’s okay to include a simple call to action like:

“Click here to book your spot”
“Browse the new print collection”
“Reply if you’d like more info on branding sessions”

When your content is strong, asking for the next step feels natural, not pushy.

And remember, every useful email you send strengthens your overall email list. The more your audience trusts your content, the more they’ll interact with future email campaigns.

So always aim to write something worth reading. Because great content doesn’t just get opened, it gets remembered.

11. Write Like a Human (and Don’t Be Afraid to Be Funny)

There’s a common mistake photographers make when writing email campaigns: they switch into “formal marketing mode” the minute they hit the keyboard.

Suddenly, it’s all “valued client” and “exclusive opportunity”, and it doesn’t sound like you at all.

Let’s be honest, that tone rarely builds connection. And it doesn’t help you increase email open rates or your click-through rate, either.

People want to hear from a real person

Your readers signed up to your email list because they connected with your work, and probably with your personality, too. So let that voice shine through.

Write how you’d speak to a client you enjoy working with. Keep it clear, friendly, and easy to read. Break up your paragraphs. Use contractions. And most of all, be yourself.

A little humour goes a long way

Now, you don’t need to try to be hilarious — but the odd light-hearted comment or self-aware moment can make your emails more enjoyable to read.

For example

“I nearly forgot to attach your gallery link… again.

Let’s pretend I didn’t just panic-check it twice.”

or:

“I said I’d share three tips. I’ve written five. Let’s go with it.”

These small touches make you relatable. And when your emails feel human and relaxed, people are more likely to open the next one, too.

Don’t try to impress, try to connect

You don’t need fancy words or long-winded intros.

You just need to talk to your audience like you’d talk to them in real life.

When your emails feel like they’re coming from a friend, not a business, you build the kind of trust that leads to bookings, referrals, and long-term loyalty.

So yes, share helpful tips. Yes, include booking links.

But do it with warmth, personality, and maybe even a smile. It makes all the difference.

12. Ask Your Audience for Feedback

Sometimes the simplest way to improve your email open rates is to just ask your audience what they want.

You don’t need to guess what kind of content they enjoy, or when they prefer to hear from you.

They’ll tell you, if you ask the right questions.

And by involving your readers, you make them feel seen, valued, and part of your business journey.

How to ask

You can keep it light and casual, it doesn’t need to be a formal survey.

Try adding one of these at the end of your email campaign:

“Was this helpful? Hit reply and let me know.”
“What kind of tips would you like me to share next?”
“Do you prefer short and snappy or longer reads? I’m all ears.”

Or, if you want to go a little deeper:

Send out a short survey (Google Forms is free and easy)
Ask 2–3 quick questions about what they’d love to read, how often they want emails, or what they struggle with most in relation to photography

You could even segment your email list based on responses and tailor future content to match.

Why feedback matters

You’ll learn:

Which types of emails are actually making an impact
What tone your audience responds to
What’s missing, and what they’re opening for

Even just one or two honest replies can give you valuable insight.

Plus, the act of asking builds connection.

It tells your subscribers, “You matter here.”

That kind of relationship goes beyond just open rates, it helps turn followers into loyal clients.

13. Make Sure Your Emails Work on Mobile

Here’s something you might not have thought about: most people are opening your emails on their phone, not their laptop.

In fact, mobile opens now account for over 60% of all email activity across most industries, including photography.

So if your emails aren’t easy to read on a small screen, you’re risking lost engagement, and lower click-through rates.

Why mobile matters

You might have the most beautifully written email campaign, but if someone has to pinch and zoom to read it, they’ll likely give up and swipe away.

And if your image-heavy email takes too long to load, it might not even get seen, which means your open rate doesn’t get the follow-through it deserves.

Simple ways to make your emails mobile-friendly

Use short paragraphs – 1–2 lines max. Long blocks of text are hard to read on a phone.
Use a single-column layout – Avoid multi-column designs that break or shrink.
Add clear buttons – Make your call-to-action easy to tap (not just a small link).
Use large, legible fonts – Avoid anything below 14pt for body text.
Preview on mobile – Most email platforms let you check what your email will look like on a phone before you send.

Choose images carefully

As a photographer, visuals are your strength. But too many large images can cause emails to load slowly, especially on older phones or patchy connections.

So:

Optimise your images before uploading
Use JPGs over PNGs where possible
Include meaningful alt text (for accessibility and clarity)

Remember the user experience

Think of it this way: your subscribers are probably opening your email while making a coffee, walking the dog, or waiting in the school pickup queue.

So every second counts.

If your message is quick to load, easy to read, and offers something useful, they’ll read it.

If not, it’s gone in a swipe.

And that’s why designing with mobile in mind is no longer optional, it’s essential for building a healthy email list and keeping your audience engaged.

14. Ask Your Audience for Feedback

Sometimes the simplest way to improve your email open rates is to just ask your audience what they want.

You don’t need to guess what kind of content they enjoy, or when they prefer to hear from you.

They’ll tell you, if you ask the right questions.

And by involving your readers, you make them feel seen, valued, and part of your business journey.

How to ask

You can keep it light and casual, it doesn’t need to be a formal survey.

Try adding one of these at the end of your email campaign:

“Was this helpful? Hit reply and let me know.”
“What kind of tips would you like me to share next?”
“Do you prefer short and snappy or longer reads? I’m all ears.”

Or, if you want to go a little deeper:

Send out a short survey (Google Forms is free and easy)
Ask 2–3 quick questions about what they’d love to read, how often they want emails, or what they struggle with most in relation to photography

You could even segment your email list based on responses and tailor future content to match.

Why feedback matters

You’ll learn:

Which types of emails are actually making an impact
What tone your audience responds to
What’s missing, and what they’re opening for

Even just one or two honest replies can give you valuable insight.

Plus, the act of asking builds connection.

It tells your subscribers, “You matter here.”

That kind of relationship goes beyond just open rates, it helps turn followers into loyal clients.

Final thoughts round-up

Email marketing isn’t about sending more, it’s about sending better.

Whether you’re brand new to building your email list, or you’re already sending regular email campaigns, there’s always room to improve how you connect with your audience.

These 14 strategies aren’t complicated.

Most take just a little thought and consistency.

But together, they can make a real difference to your open rates, your click-through rates, and your overall success as a photographer in business.

So start small. Try one or two changes this week.

And if something works, keep going.

Your email list is one of your most valuable business assets.

Treat it with care, speak to your subscribers like real people, and always lead with value.

The results will follow.

Well done for staying with me through this longer than intended blog, but I hope you’ve gained much value and been able to implement some or all of my suggestions and you’ve been able to start to increase email open rates and your newsletter and emails become the backbone of your photography business.

BONUS – FREE LEAD MAGNET GUIDE FOR PHOTOGRAPHERS

Until next time,

Nicky x

The post 14 Proven Ways To Increase Email Open Rates (Part 2) appeared first on Photography Biz Success.

14 Proven Ways to Increase Email Open Rates (part 1)

Nicky Sharp — Thu, 26 Jun 2025 15:08:34 +0000

If you’re building a photography business, growing your email list and knowing how to increase email open rates should be one of your top priorities.

Unlike social media, your email list belongs to you. You’re not at the mercy of unpredictable algorithms or sudden platform changes.

It’s direct.

It’s personal.

And it’s powerful.

But here’s the thing, if no-one’s opening your emails, your message isn’t reaching anyone. That’s why it’s so important to understand how to increase email open rates.

And it’s not just about you. Open rates are influenced by several factors beyond your control, like:

Where your subscribers are located.

What kind of photography business you run.

Whether your emails are personal updates or promotional offers.

Once you understand how these pieces fit together, you can start making small, smart changes that have a big impact.

* Included in this post is a bonus download -> Scroll to the bottom to access it!

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🤍 Easy-to-action marketing tips, advice and strategies.

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🧡 Straight-talking advice from someone who’s been there.

This blog, 14 ways to increase email open rates, ended up much longer than I originally planned, but I didn’t want to cut down on value. So I’ve split it into two parts to make it easier to digest, and to make sure you get every tip, strategy, and takeaway I promised.

So, what exactly is an email open rate, and how do you calculate it?

It’s simple: Open rate = (Number of emails opened / Number of emails delivered ) x 100.

For example, if you send out 2oo emails and 50 people open them, your open rate is:

(50/200) x 100 =25%

The good news? Most email platforms like Kit, Mailerlite or Flodesk do this for you automatically.

But, it’s always useful to understand how it works, especially when you’re reviewing your stats or comparing different campaigns. Knowing the basics gives you more confidence and control when you’re trying to figure out what’s going well, or what needs adjusting.

Stock Photography Prompt Idea Cards

£19

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1. Craft Subject Lines That Make People Click.

Your subject line is the very first impression, and in many cases, it’s the deciding factor on whether your email gets opened or ignored.

As a photographer, you’re already used to thinking visually. You know how important that first glance is. Your subject line works the same way, it’s the cover image of your email.

So, what makes a good one? It’s clear. It sparks curiosity. It feels personal, like it was written just for them.

Here are a few ideas you can try:

Ask a question: “Is this the real reason clients ghost you?”
Tease the content: “3 quick tips that saved my last mini session launch”
Share something personal:“I nearly cancelled my whole shoot today. Here’s why…”
Add urgency or a time-sensitive hook: “Last chance to grab your mini session promo”

The goal is get your reader to pause and think, “I want to open that.”

Keep it short and easy to scan.

Most people check emails on their phones. If your subject line is too long, the best part might get cut off.

Aim for around 6 to 10 words. Start strong, put the most important words at the beginning.

Avoid spammy phrases.

Words like “FREE,” “BUY NOW,” or “ACT FAST” can trigger spam filters, or just make your email feel like junk. Instead, keep it conversational and relevant to your reader.

Test different styles

You don’t have to guess what will work best. We’ll talk more about A/B testing next, but testing different subject lines is one of the easiest ways to boost your open rates.

Here are some subject lines grouped by purpose, feel free to use them and tweak them to suit your audience.

🧡 Promotional or Offer-Based

“Ready to book your spring mini session?”
“Limited spots left — don’t miss out!”
“Say hello to your next favourite photo”
“Only 2 days left to claim your £50 print credit”
“Last chance: Free gift with your booking ends tonight”

🤍 Behind the Scenes / Storytelling

“I almost cancelled this shoot (but I’m glad I didn’t)”
“What really goes into a 10-minute photo session”
“You won’t believe what happened on set yesterday”
“Why I chose this location for our latest shoot

💙 Product or Gallery Delivery

Your final gallery is ready 🎉”
“Photos you’ll want to frame forever”
“Your memories are waiting…”
“Download your digital images here”

🧡 Booking & Reminders

“It’s time to book your next session”
“Your slot is confirmed; here’s what happens next”
“Don’t forget: your photo session is tomorrow!

🤍 Client Nurture / Educational Content

“3 easy ways to get the most out of your photos”
“How to prepare your child for their mini session”
“Why you should be in the frame this year”
“Print or digital? Here’s how to choose”

2. Test What Works (and What Doesn’t) with A/B Testing to increase email open rates.

Ever sent out an email and wondered if a different subject line would’ve worked better? That’s where A/B testing comes in.

It’s a simple, powerful way to see what your audience actually responds to and increase email open rates rather than just guessing.

What is A/B testing?

A/B testing (sometimes called split testing) is when you send two versions of the same email to small segments of your list.

The only thing that changes between version A and version B is one variable.

That might be:

The subject line
The preview text
The time of day
Or even the first line inside the email.

Your email platform will track which version gets more opens (or clicks), then send the winning version to the rest of your list.

Why it matters for photographers

You might assume a subject line like “Your gallery is ready” will always win, but your audience might respond better to “Download your photos now “.

Or maybe you want to test whether including a location name gets more engagement:

“Mini sessions in Hertfordshire” vs “Mini sessions this weekend”

It takes a little extra time, but the results can give you real clarity about:

What kind of language your audience prefers
Which tone feels more “you” to your readers
How small changes affect your open and click-through rates

How to start

Most email platforms make A/B testing easy to set up.

When writing your email, look for a “Create A/B Test” or “Split Test” option, and choose the one thing you want to compare.

Here’s a quick first test you can try:

Subject Line A: “Your photos are ready”
Subject Line B: “Gallery delivery day 🎉”

Send each to 10–15% of your audience.

Whichever version gets more opens, the platform will send that one to the rest.

3. Make Your Preheader Text Work Harder

Your preheader (or preview text) is the line that appears just after your subject line in most inboxes, especially on mobile. It’s your second chance to catch someone’s attention.

Think of your subject line as the headline, and the preheader as the subheading.

Why it matters.

If you don’t set your preheader text manually, your email platform will pull the first line of your email, which is often something dull like:

“View this email in your browser.” That doesn’t inspire anyone to click.

But if you write it intentionally, your preheader can do a lot:

🤍 Add context

💙 Build curiosity

🧡 Reinforce your subject line

🤍 Or give a sneak peek at what’s inside

What makes a good preheader?

A great preheader complements the subject line without repeating it.

Here are a few examples for photographers:

Subject: “Your mini session gallery is ready”Preheader: “Click to view, download and order your favourites.”
Subject: “Want more bookings next month?”Preheader: “3 easy things you can do today to get noticed.”
Subject: “I nearly cancelled the shoot…”Preheader: “Here’s what changed my mind (and what I learnt).”
Subject: “Spring minis – 2 spots left!”Preheader: “Book now before they’re gone.”

How to edit it

Most platforms let you set preheader text when you create the email, it’s usually right next to where you write the subject line.

If you’re not using this box, now’s the time to start.

4. Use Personalisation to Make Every Email Feel Like a One-to-One Message

People are more likely to open emails that feel like they were written just for them. That’s what personalisation does. You ve seen those funny little brackets {{ vrst_name | strip | default: “there” }}, or wording that’s something similar, that’s what adds the personalisation.

It takes your message from “Dear subscriber” to “Hi Sarah, your family shoot gallery is ready” and is one of the easiest ways to increase email open rates.

Why personalisation works

It helps your emails stand out in a crowded inbox. When people see their own name, location, or booking info, they pause. They feel seen, and they’re more likely to open.

For photographers, this is a game-changer. You’re not a faceless business. You’re often part of your client’s most personal moments.

Weddings, newborns, first birthdays, milestone anniversaries, these aren’t “just photos.” They’re memories.

When your emails reflect that personal connection, your open rates will almost always improve.

Simple ways to personalise your emails

Most email tools let you use merge tags, small bits of code that insert specific details for each subscriber.

Here’s how you can use them:

🤍 First name in the subject line“Sarah, your gallery is ready”

💙 Personalised greeting“Hi Alex, thanks again for our shoot last week!”

🧡 Reference their session“Here’s a quick guide to help you prepare for your maternity photos next Friday”

🤍 Location-specific updates“Mini sessions in Bedfordshire, early access for local subscribers”

Personalisation beyond names

You can also personalise based on:

Past bookings
What type of photography they’re interested in
Which lead magnet they signed up for
Where they are in your workflow (inquiry, booking, delivery, etc.)
Even small touches can make your emails feel more relevant, and relevant emails will increase email open rates.

5. Segment Your Audience to Send the Right Emails to the Right People

Not everyone on your email list is the same, and they shouldn’t all receive the same email. This is where segmenting becomes essential.

It’s the process of dividing your list into smaller groups based on specific characteristics or behaviours. And when you do this well, you’ll see a direct improvement in both your open rates and your click-through rates.

Why segmenting matters

Let’s say you run family and branding sessions. A new mum interested in newborn photography doesn’t need to hear about your latest personal branding offer.

And someone who downloaded your wedding planning guide probably isn’t looking for Christmas mini sessions.

When you tailor your email campaigns to match each group’s needs, you:

Build stronger relationships
Avoid overwhelming your subscribers
Keep your list more engaged over time
Increase the chance of getting replies, bookings, or sales

Examples of segments you could create to increase email open rates

You can start simple and build as you grow. For example:

By interest – weddings, families, pets, branding, etc.
By location – great for sending emails about mini session events or pop-ups
By lead magnet – match your content to what they originally signed up for
By past clients – send special offers or loyalty emails to repeat customers
By activity – separate engaged readers from those who haven’t opened in a while

The more relevant your emails are, the more likely people are to open them. And that means a healthier, more profitable email list.

How segmentation supports growth

Photographers often ask how to grow their email list and keep it useful.

The answer? It’s not just about the number of subscribers, it’s about knowing who’s on your list and what they care about.

When someone signs up through your website or a lead magnet, think:

Where should they go next?

What would be most useful to send them?

The more your emails reflect your subscribers’ actual needs, the more effective every single email campaign becomes.

6. Deliver Quality Content That Your Subscribers Actually Want

Getting people to open your emails is just the beginning.

To keep them opening your emails regularly, you need to give them a reason to look forward to each one.

That’s where quality content comes in.

Your subscribers didn’t join your email list to be sold to every week.

They signed up because they’re interested in what you do, and they trust you to deliver something valuable.

What counts as “quality” content?

It’s content that is:

Useful
Relevant
Easy to read
And feels like it was written with them in mind.

When your emails consistently offer value, your open rates stay strong, and your click-through rates are more likely to grow too.

Examples for different photography niches

Here’s what “quality content” could look like in action:

Family Photographer

“What to wear for your family photo session”
“3 ways to help your kids feel relaxed during a shoot”
“Our top locations for outdoor photos in [your area]”

Wedding Photographer

“Planning tips from behind the lens; 5 moments couples always forget”
“Real wedding: [Name + Name] at [Venue]”
“What I’d do differently if I planned my own wedding again”

Personal Branding Photographer

“What to bring to your branding session”
“How to pose confidently when you feel awkward on camera”
“Client spotlight: how [client] used their images on LinkedIn and Instagram”

Pet Photographer

“Treats, toys & timing – how to prepare your dog for their photo shoot”
“Why studio lights don’t faze most pets (and how we ease them in)”
“5 pawsome shots from our latest pup portrait day”

These types of emails feel helpful, not salesy. And that keeps your audience connected to your work, even in quieter seasons.

Don’t just sell. Share.

A simple mindset shift: Every email is an opportunity to build trust. You can still promote your services, but wrap it in value.

For example:

“Here’s how I helped a local business update their team headshots, and how it boosted their website conversions.”

That’s not just selling a service, it’s sharing insight.

If you consistently provide content your audience wants to read, they’ll keep opening your emails, referring others, and booking with you when the time is right.

7. Choose the Best Time to Send Your Emails and increase email open rates.

You’ve crafted a great subject line, your content is spot on….. but if your email lands at the wrong time, it might never be seen.

Timing really does make a difference to increase email open rates.

While there’s no one-size-fits-all answer, certain patterns can help you get , better results especially when you’re sending email campaigns to clients across different locations.

When do people typically check emails?

For most audiences, the highest engagement times tend to be:

Early morning (6–9am) – people often check emails on their phone before or during their commute
Lunchtime (12–2pm) – a quick inbox scroll during their break
Early evening (5–7pm) – after work, before switching off for the day.

But remember, your audience isn’t “everyone.” A busy mum with young children may have a completely different rhythm to a small business owner or a full-time professional. That’s why testing different send times is so important.

Use smart scheduling features to increase email open rates.

Most modern platforms (like MailerLite, Mailchimp, and Flodesk) let you schedule your emails in advance. But many go one step further, they allow you to send your emails based on the recipient’s local time zone.

So if you’re based in the UK but your email list includes people across Europe or even the US, you can make sure each person gets your email at the ideal time for them.

For example, you could:

Schedule an email to hit inboxes at 7:30am local time
Perfect for catching people on their way to work
Increases the chances of your email being seen and opened while your subscriber is actively checking messages

Test and adjust

The only way to really know what works for your audience is to test.

Try sending a few emails at different times over a few weeks, and track your open rates and click-through rates.

Do more people open your emails first thing Monday? Or do mid-week lunchtime sends work better?

Once you know your audience’s habits, you can time your email campaigns to match, and see better results with the same content.

That’s everything for Part 1. You’ve now got a solid foundation, and in part 2, we’ll go even deeper to help you boost your email open rates with strategies you can put into action right away.

B ONUS – FREE LEAD MAGNET GUIDE FOR PHOTOGRAPHERS

Click here to go straight to part 2.

Nicky x

The post 14 Proven Ways to Increase Email Open Rates (part 1) appeared first on Photography Biz Success.

Step-by-Step How To Make Money Selling Stock Photos

Nicky Sharp — Sun, 06 Apr 2025 11:10:21 +0000

Have you ever considered how to make money selling stock photos and earning extra income with your photography?

Stock photography is one of the easiest ways to monetise your photos, whether you’re just starting out or already established as a photographer.

From high street chains to charities, businesses of all sizes use stock images daily. Instead of paying hundreds to commission a photographer, they can purchase ready-made high-quality images from a stock photography site for just a few pounds.

That’s where the opportunity lies. You can sell one of your stock photos hundreds of times, making it an ideal source of passive income.

Whether you’re capturing content on a DSLR or a mobile device, you can start building a portfolio of high resolution images and sell them as digital downloads to a global audience.

* Included in this post is a bonus download -> Scroll to the bottom to access it!

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Exclusive vs Non-Exclusive: What’s Right for You?

When starting out, one of the first decisions on how to make money selling stock photos is whether to be exclusive with a single stock photography site or work with multiple. Here’s the difference:

Exclusive: You’ll earn a higher commission per sale, but that image can only be licensed by that one site.
Non-exclusive: You’ll earn a lower commission per sale, but can list your images across several stock photo sites.

Personally, I’ve always chosen the non-exclusive route. For me, it offers the flexibility of working with multiple platforms, which in turn gives my photography business wider exposure. That said, there’s no right or wrong approach here, so take your time, do your research, and choose the option that aligns best with your goals.

Top Stock Photography Sites

Each stock photography site has its own contributor requirements and payment structures. Here’s a breakdown of some of the best stock photo sites to consider:

Adobe Stock – Sign up with your Adobe ID and upload sample images.
- High-quality photos, correctly exposed and well composed. 33% commission per sale.
- Paid via PayPal once you reach a minimum threshold
Shutterstock – Submit 10 images for review.
- At least 7 must be accepted.
- Must meet their high-quality and technical standards. 15%–40% commission, based on sales volume.
- Monthly payments via PayPal or Payoneer.
Alamy – Create an account and upload a test submission.
- Images must be high resolution and pass their quality check.
- Up to 50% for exclusive images; 40% for non-exclusive.
- Monthly once you reach the payment threshold.
Getty Images – Via their partner platform, iStock.
- Strong visual storytelling, professional-grade work.
- Varies; exclusive content earns more.
- Through PayPal, once minimum threshold is met.
EyeEm – Create a profile and start uploading.
- Curated by editors; creative and trendy visuals perform well.
- 50% of the selling price.
- Monthly via PayPal.
Picfair – Simple sign-up and upload process.
- Open to all photographers, though quality matters.
- Set your own prices; they add a 20% markup.
- PayPal when a sale is made.
Envato Elements – Apply to be a contributor through Envato’s portal.
- High creative standards; commercial-ready content.
- Based on subscriber share.
- Monthly via PayPal.
Unsplash – Very open and easy to join.
- Quality still matters, despite being a free stock photo site.
- Exposure only—no direct payments, but great for visibility.
- Not applicable.

Step-by-Step: Getting Started as a Stock Photographer

Sign Up and Verify Details.

Stock libraries will ask for your business and tax information. This is a business, and it should be treated as such.

Submit Initial Images.

Most platforms require a test submission (around 10 images). If rejected, they’ll tell you why, use this feedback to improve.

Build Your Portfolio.

Once accepted, keep uploading consistently. Don’t wait for reviews to finish before submitting more content.

Tag and Describe Images Properly.

Accurate and descriptive keywords, titles and tags help your high-quality images get discovered.

Understand Licensing.

It’s important to know the difference between editorial, royalty-free, and commercial licences when exploring how to make money selling stock photos. Each serves a different purpose and has its own set of usage rules. Additionally, for images involving people or property, model or property releases are often required to ensure they can be used legally, especially for commercial purposes.

Tips to Make Your Stock Photography Stand Out

Define Your Style

Your best work often reflects your personal style. Whether it’s food photography, lifestyle images, or conceptual work, lean into what you enjoy, but stay open to exploring other types of images that perform well.

Do Your Research

To identify trending topics, start by using tools like Google Trends, Answer the Public, or even the built-in keyword tools on stock photography sites. These can give you a quick overview of what’s currently in demand. For deeper keyword analysis and more advanced insights, tools like Moz and Semrush can be incredibly helpful.

Batch Process and Upload.

When editing, use tools like Lightroom, where you can easily sync titles, tags, and metadata across multiple images. This not only saves time but also ensures consistency throughout your portfolio. Once your images are ready, aim to upload in batches regularly, it’s a great way to keep your content fresh and maintain visibility on stock platforms.

Think Like a Buyer

Where would someone use this image? Is there room for text? What message does it convey? Considering potential clients when you shoot and edit will help you take images that actually sell.

What Kinds of Photos Sell Well?

Food & Drink – Especially lifestyle shots or healthy food trends.
Lifestyle – Natural moments of people at work, rest or play.
Conceptual – Symbolic visuals representing emotions or ideas.

Mistakes to Avoid

Poor Image Quality: Blurry or underexposed photos won’t be accepted.
No Model Release: Images with recognisable people need a signed release. Try the Easy Release app (£12.99 one-off cost) for managing permissions.
Overediting: Avoid heavy filters or stylised effects. Buyers prefer clean, natural edits.
Bad Keywords: Be specific. Describe what’s in the photo, its location, mood, and more.

Tips for Boosting Sales When Making Money Selling Stock Photos

Stay on Trend.

To stay ahead, keep a close eye on current events, seasonal moments, and trending topics. It’s worth thinking ahead, for example, if Christmas is a big seller, you’ll want those images prepared and uploaded several months in advance. By planning around future trends, you can position yourself strategically and gain a competitive edge.

Upload Regularly and Consistently.

Stock libraries reward active contributors. The more often you upload, the more visible your portfolio becomes in search results and new uploads sections. Aim to upload something weekly if possible.

Optimise Your Keywords and Descriptions.

When adding keywords, make sure they’re relevant and specific. Be sure to include the subject, mood, location, season, and the intended use of the image. Remember, buyers search with intent — so the more accurate your keywords, the easier it is for them to find exactly what they need.

Vary Your Portfolio.

Rather than sticking to just one subject or style, aim to diversify your portfolio. The broader your range of high-quality photos, the more likely you are to appeal to a wider variety of buyers. Try experimenting with different compositions, themes, and locations to see what resonates.

Promote Your Work Outside Stock Sites

Share links to your stock portfolios on your website, social media, and email newsletters. More traffic = more potential sales.

Review Analytics.

Most stock photography sites provide data on your top-performing images, giving you valuable insight into what buyers are looking for. Make the most of this by creating more of the types of images that are already generating sales — it’s one of the simplest ways to grow your income over time.

Think Like a Designer or Marketer.

Many buyers are specifically looking for images they can use in commercial projects. With that in mind, consider how your image might be used — in advertising, on websites, or within presentations. Wherever possible, leave space for copy, use clean backgrounds, and avoid visual clutter to make your images more versatile.

How Much Can You Earn from Stock Photography?

This is the golden question when thinking about how to make money selling stock photos and the answer varies. Some images sell once for hundreds, others might sell hundreds of times for just pennies. While it’s tempting to focus on the big sales, the real power lies in volume.

For example, if you build a portfolio of 1,000 high resolution images, and each one earns an average of just £0.50 per month, that’s £500 in monthly income. Double your portfolio and you could double your income.

That said, sales depend on a range of factors:

Quality and relevance of your images
Timing—uploading seasonal content ahead of time
Your niche and how saturated it is
Keyword effectiveness
Your commitment to consistency and improvement.

My own stock images have been used in magazines, online publications, charity campaigns, and even by food chains. Over time, I’ve learned that the real key is persistence. The photographers who succeed are usually the ones who treat this like a business, focus on building a strong portfolio, and commit to continuous learning.

Don’t be discouraged if you don’t make much at the start. Treat every image as an investment—each one has the potential to earn for years to come.

Final Thoughts.

Stock photography isn’t a get-rich-quick scheme, however, it is a fantastic way to create an additional income stream for your photography business. Along the way, it encourages you to think more commercially, sharpen your skills, and rediscover the joy of capturing a wide variety of content.

I recently returned to stock photography after a break and have completely fallen back in love with the process. It’s helped me rediscover creativity, explore new types of images, and expand my income, all from the comfort of my home office.

Get Your Free Downloadable PDF Guide.

If you’d like to keep this step-by-step guide on how to make money selling stock photos, I’ve put everything from this blog into a beautifully designed PDF guide. It’s perfect to download and refer back to as you build your stock photography portfolio — whether you’re just starting out or looking to grow – Download it here.

👉 Join my email list here to get instant access to the guide and more tips to help grow your photography business.

Whether you’re a beginner or a seasoned pro, getting started with stock photography is one of the best ways to create ongoing income with your images. So pick up your camera, explore new subjects, and start uploading your best work today!

Wishing you all the success in your photography journey.

Nicky x

If you want to read more great blogs to help you start and grow your photography business, you can find more here.

The post Step-by-Step How To Make Money Selling Stock Photos appeared first on Photography Biz Success.

21 Ways To Attract More Clients To Your Photography Business (Part 1)

Nicky Sharp — Fri, 28 Mar 2025 14:56:11 +0000

Getting clients through the door is one of the biggest challenges photographers face—but it doesn’t have to be. Whether you’re just starting out or looking to fill more bookings, the key to success isn’t just taking great photos—it’s knowing how to consistently attract and retain the right clients. In this blog, I’m sharing 21 powerful, proven strategies to help you bring in more bookings, stand out in your market, and build a thriving photography business. If you’re ready to get more eyes on your work, more inquiries in your inbox, and more dream clients on your calendar, let’s get into part 1 of ’21 Ways to attract more clients to your photography business’ — your next big breakthrough could be just one tip away! If you’re looking for part 2 of 21 ways to attract more clients to your photography business, you can find it here.

A little disclosure: there are affiliate links on this page! That just means if you click on a link, find something you like and buy it, we might receive a commission. Don’t worry, you won’t pay any extra – sometimes you might even get a tasty discount. It’s a win for us and a win for you too!’

Included in this post is a bonus download -> Scroll to the bottom to access it!

Let’s Get Into The First Part of 21 Ways To Attract More Clients To Your Photography Business.

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1. Stop Waiting & Start Talking.

Many photographers think ‘If my work is good, client’s will come’ – I’m sorry to say but thats not correct. You have to tell people you’re open for business. If people don’t know you’re a photography, they can’t hire you. Sounds simple doesn’t it. But, there are so many photographers who don’t actively promote themselves!

So, do these 3 things today and start talking about what an amazing photographer you are and how you can make a difference to your clients:

1. Post on your personal AND business social media that you’re available for bookings.

2. Send a quick message to 3-5 people in your network letting them know you’re taking on new clients.

3. Offer a special limited-time deal for the first 3 bookings.

2. Three Places Your First Clients are Hiding.

You don’t need thousands of followers to book clients! Your first few clients are already in your network. Here’s where to look: Friends & family – Offer portfolio building sessions in exchange for testimonials and word-of-mouth referrals. Local Community Groups – Facebook groups, Nextdoor and small business networking events are goldmines for getting noticed. Set aside a hour per week to post and interact with people in these groups, you’ll be surprised by how much interacting and enquiries you’ll receive. Referrals – Past clients are your best marketers, so ask them for introductions. By creating a simple referral program, example ‘Refer a friendly and BOTH of you get 10% off your next session’ is a win win for everyone:

Your existing client enjoys a discounted photo session, your new client finally finds the photographer they’ve been searching for (with an introductory 10% off), and you benefit from positive reviews, a new booking, and a loyal returning client.

3. Fear of Putting Yourself Out There?

You don’t need to be a marketing genius, you just need confidence. Try these 3 tips to help you push past the fear:

1. Start with small steps – post one ‘behind the scenes’ video today, and plan one every week for the next few months.

2. Shift your mindset – think of marketing as helping people, not selling.

For example, if you’re a brand photographer, think about the challenges your client faces every time they launch a new product. Show them how you can solve those problems and create eye-catching images that stop the scroll and drive sales!

3. Remind yourself – every top photographer in your niche started exactly where you are. If they’ve built a successful business, so can you!

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4. The 30-second Elevator Pitch.

When someone asks, ‘What do you do?’ How do you respond? Try it, set a timer and imagine you’re in a lift and someone has asked you ‘What do you do?’ give them your best 30-second elevator pitch. How did it go?

Was it full of um’s, er’s and mumbles? Did you manage to resonate your unique style or photography service?

Try using this template: I help [WHO] capture [WHAT] through [HOW]. Here’s a couple of examples using this in practice: “I help busy mums capture beautiful, stress-free family memories through relaxed outdoor photo session”, or “I help couples capture the magic of their wedding day through timeless, emotion filled photography”, or “I help entrepreneurs and small businesses capture their brand identity through strategic, eye-catching photography.

5. Instagram is NOT a Portfolio.

Your Instagram is a marketing tool, not just a pretty gallery. Every post, reel & story should speak to your ideal client. Try these 3 highly engaging, out-of-the box content ideas that can be used no matter your niche:

1. “Behind the Shot: The Unexpected Story” – (Storytelling & Engagement). Share a photo with an unexpected backstory – something funny, emotional, or even a challenge you faced while capturing it. Then, ask your audience:“What do you think happened behind the scenes of this shot? Guess in the comments!”

Once people start commenting, reveal the true story in a follow-up post or reel!

Why it works: People love guessing games, and storytelling builds strong emotional connections with your audience.

2. Rate My Edit: Let’s Settle This Debate!” (Interactive + Educational)

Post two (or three) versions of the same image with different edits (e.g., colour vs. black & white, moody vs. bright, natural vs. retouched).

Ask your audience:

“Which edit do you prefer? Drop a 🔥 for A, ❤️ for B, or 💡 for C!”

You could also share your thought process behind each edit in the comments!

Why it works: People love giving opinions, and it subtly shows off your editing skills while sparking discussion.

3. Photography Myths Busted!” (Controversial + Shareable)

Pick 3 common myths in your niche and debunk them with proof!

For example:

“You need an expensive camera to take great photos” – FALSE! (Show an amazing phone photo).

“Clients must buy new outfits for photoshoots” – Nope! (Share styling tips for using what they have).

“Golden hour is the ONLY good time for photos” – Not true! (Show stunning midday light shots).

Ask your audience: “What’s the biggest photography myth you’ve heard? Let’s bust it!”

Why it works: Debunking myths sparks conversation, educates your audience, and positions you as an expert!

6. Trying to Book More Clients But Feeling Stuck?

The problem might be that you’re trying to appeal to everyone – and that’s why you’re getting no-one. A confused client doesn’t book. If your messaging is all over the place, they’ll scroll right past you. You need to get laser-focused on your niches, and then inquiries WILL increase. Most photographers struggle with niching down. If that’s you, try these steps:

1. Identify Your Passion and Strengths. What type of photography excites you the most? Wedding” Branding? Newborns? Pick a niche that aligns with your passion and skillset.

2. Understand Your Ideal Client. Who are they? Where do they hang out? What problems do they need solving? The clearer you are on WHO you serve, the easier it is to market to them.

3. Positions Yourself as the Go-To Expert. Instead of being ‘just another photographer’ become THE expert in your niche. Specialising helps you stand out, attract higher-paying clients, and build authority.

7. STOP! If Your Marketing is All About YOU and Not About Building a Connection, You’re Missing Out On Bookings!

Clients don’t just hire photographers, they hire people they KNOW, LIKE & TRUST. Your potential clients are watching you on your social media platforms, long before they book. You need to give them content that nurtures them over time, so when they’re ready, YOU’RE their first choice. Try these suggestions in your content creation to engage better with your potential customers:

1. Show Your Face & Personality. Clients connect with people, not just pretty photos. Post behind-the-scenes content, introduce yourself, and share why you love photography.

2. Tell Stories That Resonate. Share client experiences, challenges you’ve helped solve, or emotional moments. Your stories should make potential say, “I NEED to book with them!”.

3. Engage & Interact Consistently. Reply to comments, send voice messages in DMs and create content that encourages responses. The more genuine your interactions, the stronger the trust!.

8. Underpricing Your Photography Doesn’t Make You Affordable!

It actually makes clients question your quality! The right clients don’t book you because you’re cheap. They book you because they trust you to deliver incredible results. When you price confidently, you attract people who see the value in your work and you’ll have a thriving business.. Three action steps to take today:

1. Shift Your Mindset: Low prices scream ‘beginner’, or ‘low value’. Confidently charge what your work is worth, and you’ll attract serious clients who respect your expertise.

2. Break Down The Value. Clients aren’t just paying for a session, they’re paying for your experience, skills, editing and time. Show them what goes into your pricing to justify the cost.

3. Set a Pricing Structure with Confidence. Stop guessing! Research your photography industry standards, factor in expenses, and charge a sustainable rate that reflects your worth.

If you’re committed to charging what you’re worth but struggle with creating a pricing structure, then you need to get into my community and we’ll work it through together. You can join my VIP email community here.

9. Your Website vs Social Media.

If you’re relying solely on Instagram or Facebook, you’re leaving money on the table. You need both a website and social media, here’s why.

1. Your Photography Website = Your Home Base. Unlike social media YOU own your website. Its’ where new photography clients can learn about your services, see your photography portfolio, and book you without distractions.

2. Social Media = Visibility & Engagement. Social media channels are great for getting discovered and building connections, but they shouldn’t be your only marketing strategies. What if Instagram shuts down tomorrow?

3. Use Social Media to Drive Website Traffic. Every post should have a purpose. Regularly share your professional website link, blog posts, and services to turn your target audience into booked clients.

A strong website with SEO-optimised content will bring you consistent nquiries, even when you’re not actively posting on you social media accounts.

10. Got Followers But No Bookings?

Remember, followers don’t pay the bills – clients do! Here’s how to turn followers on your social network into paying photography clients.

Your followers need a clear next step to book you. Make the entire process easy with a simple booking system and link your website in your bio. Here’s how …

1. Make it Clear What Your Offer. Your bio should instantly tell people WHO you help & HOW they can book. For example, “Helping busy families capture memories that last forever – Book your session ⬇️”.

2. Post With A Purpose. Not just pretty photos – your content should:

Answer common client questions;
Share client testimonials and before/afters;
Give a clear CTA (“DM me to book!”).

3. Use Stories & DMs to Build Relationships. Engagement = trust = bookings.

Reply to comments & messages
Show behind-the-scenes clips & talk about your process.
Start conversations (without being pushy!)

Think about it this way, if people don’t know HOW to book you, they won’t, so make it EASY! Have a pinned highlight with your pricing and booking info. Include a call-to-action in every post (ex. “Click the link in bio to book your session!”)

11. The #1 Email You Should Send To Past Clients To Get Repeat Bookings!

Many photographers focus so much on attracting new clients that they forget how valuable repeat bookings can be!

If you’re not nurturing your past clients, you’re leaving money on the table.

The easiest way to bring past clients back? A ‘VIP Returning Client Email’. A simple, personalised email reminding them of their last session, showing appreciation, and offering an exclusive incentive to book again.

Try this prompt – “Write a warm, engaging email for a photographer reaching out to past clients to encourage repeat bookings. The tone should be friendly and professional, showing appreciation for their past session.

Include: A personalised greeting and thank-you.A special returning-client incentive (discount, priority booking, or freebie).A clear, inviting call-to-action.

Keep it natural, client-focused, and non-salesy—make them feel valued and excited to book again”.

12. Should Your Be On TikTok As A Photographer?

If you’re feeling overwhelmed with contemplating adding another social media into your already full posting schedule, you’re not alone.

Many photographers hesitate to start because they’re unsure if it’s worth the effort, I was exactly the same.

TikTok, however, is a goldmine for photographers who use it strategically. With its huge organic reach, you can attract clients, showcase behind-the-scenes content, and even educate your audience.

You don’t need to dance! Instead try before & after edits; Behind-the-scenes of a shoot; Photography tips for beginners; Client transformations (before vs after your session).

13. How to Use Facebook Groups to Get More Photography Bookings.

Are you struggling to find clients beyond your usual network? Facebook groups are full of potential clients, but many photographers either don’t use them at all or post in a way that gets ignored (or worse—removed!).

The most effective ways are to engage first and build a strong online presence, then promote second. Instead of dropping a sales post and hoping for bookings, become an active member of local groups where your ideal clients hang out. Answer questions, offer advice, and build trust—then subtly mention your services when relevant.

Try this non-salesy approach:

“I saw a few people asking about family photos. As a photographer, I always recommend booking a family session in spring for the best golden-hour light! If anyone has questions about outfits or locations, I’m happy to help!”

I hope you’ve found part 1 of my 21 ways to attract more clients to your photography business useful and full of valuable expert advice.

Don’t forget to download the FREE PDF of all 21 ways to attract more clients to your photography business, you can do so here. When you’re ready, head over to read part 2 of 21 ways to attract more clients to your photography business, you can find it here.

Thanks for reading, and I wish you all the success in your photography business.

Nicky x

The post 21 Ways To Attract More Clients To Your Photography Business (Part 1) appeared first on Photography Biz Success.

21 Ways To Attract More Clients To Your Photography Business (Part 2)

Nicky Sharp — Fri, 28 Mar 2025 14:55:53 +0000

If you thought part 1 of 21 ways to attract more clients to your photography business was highly valuable, then part 2 is really going to take things up a notch.

Part 2 includes implementing more of a personal touch, how you can make an impact in your local area whilst growing photography business, adn how networking doesn’t need to be dull and boring, it can not only be fun, but it can be a highly valuable way to connect with local businesses, talk about your services, and expand on your client base.

Included in this post is a bonus download -> Scroll to the bottom to access it!

A little disclosure: there are affiliate links on this page! That just means if you click on a link, find something you like and buy it, we’ll make some cash. Don’t worry, you won’t pay any extra – sometimes you might even get a tasty discount. It’s a win for us and a win for you too!’

Let’s get into it!

14. Want More Dream Clients? Start A Blog!

Social media is great, but posts disappear fast (except on Pinterest)—leaving you constantly chasing engagement. If you’re tired of relying only on Instagram or Facebook, a blog post can bring you consistent client inquiries without the hustle. A well-written blog helps you:

Rank on Google – Clients searching for photographers in your area can find you organically.Showcase expertise – Position yourself as the go-to photographer.
Build trust – Answer common client questions and objections before they even inquire.

For SEO success, focus on:

Writing client-focused content (e.g., “Best Locations for Family Photos in [Your City]”). Using keywords naturally (think about what your dream clients are searching for). Optimising images with alt text and compressing file sizes for fast loading. And as I’ve already mentioned, using Pinterest to drive traffic to your blog. That’s exactly what I do, and my stats have seen a continual increase in traffic, you can check out why Pinterest is great at driving organic traffic to your website here

Part 2 – Discover 21 more ways to attract clients to your photography business.

Become part of our VIP community today to receive exclusive offers, expert tips, and powerful strategies designed to boost your photography business.

Don’t miss out on the insights that can help you succeed—sign up now!

15. Thinking About Running Your First Paid Ad? Read This First!

You’ve heard that Facebook and Instagram ads can bring in clients, but you’re hesitant to spend money without knowing if it will work. Many photographers waste money on ads because they run them too soon—or without a clear strategy.
The best time to run a paid ad is when:
– You have a clear offer (e.g., mini sessions, brand shoots, wedding packages).
– Your website or landing page is ready to convert (no broken links, clear pricing, easy booking).
– You’ve already seen organic success—if your posts or promos get engagement, ads can amplify that!
– Start small! Run a £5-10 per day test ad for a week, targeting your local audience. See what works before increasing your budget.

16. Want More Clients? Try These 5 Powerful Networking Tips!

Feeling stuck when it comes to growing your photography business? You know networking is important, but the idea of “selling yourself” online or in person feels awkward and forced.
Networking isn’t about hard selling—it’s about building relationships. Here are 5 engagement tips to connect with potential clients and industry peers naturally:

1️⃣ Be genuinely helpful – Answer questions in Facebook groups or comment on posts where you can provide value.
2️⃣ Engage with other businesses – Comment on and share posts from local vendors (florists, makeup artists, event planners) to build partnerships.
3️⃣ Join local business events – Attend networking meetups, wedding fairs, or small business groups to get your name out there.
4️⃣ Have a go-to introduction – Whether online or in person, be ready with a quick, friendly intro about what you do and how you help people.
5️⃣ Follow up! – After meeting someone (virtually or in person), send a quick message or email to continue the connection.

Instead of just saying, “I’m a photographer”, try something more engaging:
“I help families capture memories that last a lifetime.”“I specialise in branding photography that helps small businesses stand out.”

Etsy Tips for Photographers

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17. How to create an irresistible offer that clients can’t ignore!

Struggling to Get Bookings? Here’s How to Create an Offer Clients Can’t Resist!

You’re promoting your successful photography business, but bookings are slow. Maybe people like your posts but don’t take action. The problem? Your offer isn’t standing out!
A great offer isn’t just about price—it’s about value.

To make it irresistible, include:
✅ A Clear Benefit – What makes your offer special? (e.g., “Capture your family’s love story in a relaxed, natural session.”)
✅ A Limited-Time Incentive – Encourage urgency with early bird pricing or a freebie.
✅ An Easy Booking Process – Remove friction! A simple “Click here to reserve your session” works wonders.

Bonus Tip:
Make it feel exclusive! Try:
“Only 5 spots left at this price—book before Sunday to lock it in!”
“My VIP clients get first access—join my email list for exclusive offers!”

18. The Power of Testimonials – How to Collect And Use Them Effectively.

Use This Simple Strategy!

Potential clients are checking out your work, but they’re hesitant to book. They need proof that you’re the right photographer for them. Without strong testimonials, you’re missing out on an easy way to build trust and boost bookings!

Client reviews are gold for your business! Here’s how to collect and use them effectively:

Ask at the right time – Right after delivering their gallery, when they’re excited!Make it easy – Send a simple template with guiding questions like:• What did you love most about your session?• How did the photos make you feel?

Show them off! – Use testimonials on your website, social media, and marketing materials. A quote + an image from the session = powerful social proof!

Bonus Tip:Video testimonials are even more powerful! If a client is happy, ask if they’d be willing to share a short video review.

19. Want to grow your photography business while making a real impact?

Offering your skills to a local charity or community event can elevate your brand visibility, strengthen connections, and position you as a go-to photographer in your area.

Action Steps:

✅ Identify local charities, non-profits, or community projects in need of professional photography.

✅ Reach out with an offer to document their event, create promotional imagery, or capture behind-the-scenes moments.

✅ Showcase the project on your website, social media, and Google Business Profile—highlighting the cause and your role in supporting it.

✅ Tag the organisation and key participants in your social media posts to increase reach and engagement.

✅ Request testimonials from organisers that you can use as social proof.

Pro Tip: Make sure you network at the event—introduce yourself to attendees, hand out cards to local businesses, and mention that you also do professional client sessions. This builds relationships that could turn into future bookings.

20. Send Personalised ‘Thank You’ Notes and Messages.

Did you know that a simple ‘thank you’ can lead to repeat bookings and referrals?

Clients love feeling appreciated, and a personal note can turn a one-time customer into a lifelong advocate for your business.

Action Steps:

✅ After every session, send a handwritten thank-you card or a personalised email expressing gratitude.

✅ Mention something unique about their session to make it feel special.

✅ Include a small incentive—a discount for their next session, an exclusive mini-session invite, or a referral bonus for sharing your services with friends.

✅ If you send physical thank-you cards, include a printed photo from their session as a surprise keepsake.

✅ Follow up a few weeks later to check in and keep the relationship warm.

Pro Tip: Use automation tools like Postable or Handwrytten to send handwritten-style thank-you cards at scale, without sacrificing the personal touch.

Eye-catching tips to help you stand out and book more clients.

21. Now, Let’s Set A Goal To Attract More Clients!

You’ve learned so many ways to grow your photography business—but are you taking action?

Without a clear goal, it’s easy to feel overwhelmed and not follow through.

Let’s turn what you’ve learned into real results!

Pick ONE client-attracting goal for the next 30 days:

🎯 Post consistently on social media to build visibility.

🎯 Reach out to 3 past clients and offer a special returning client deal.

🎯 Create a blog post to improve your website’s SEO.

🎯 Engage in Facebook groups 3x a week to attract new clients.

💡 Bonus Tip:Make it measurable! Instead of saying “I want more clients,” say “I want to book 3 new clients from Instagram this month.”

What’s your biggest takeaway from this challenge? Drop it in the comments and share ONE goal you’re setting for your business! Let’s keep the momentum going!

Wrapping Up – Your Next Step to More Clients

You’ve just completed 21 days of strategies, 21 mindset shifts, and 21 actionable tips to start finding more clients.

Your challenge: Pick ONE strategy from the past 21 days and implement it TODAY.

Comment below: What was your biggest takeaway? Drop your favourite or best result in the comments box.

Join my VIP email list for more strategies.

Check out my photography survey & download 10 professionally written emails FREE! 👉🏻 TAKE THE SURVEY HERE.

Let’s get you booked out!

And while you’re here, don’t forget to visit my shop, where you’ll find a range of resources to elevate your photography business. Whether you’re looking for digital marketing products tailored to photography niches, essential contracts and forms for everyday use, or time-saving photo collage templates to spark creativity—there’s something for every photographer. So why wait? Start exploring today and take your business to the next level!

Thanks for reading.

BONUS – DOWNLOAD ALL 21 WAYS TO ATTRACT NEW CLIENTS TO YOUR PHOTOGRAPHY BUSINESS HERE.

Have you signed up to my VIP email list yet? My VIPs get first dibs on reading new blogs! Sign up here.

Nicky x

The post 21 Ways To Attract More Clients To Your Photography Business (Part 2) appeared first on Photography Biz Success.

How To Set Up A Google Business Profile For Photographers

Nicky Sharp — Tue, 18 Feb 2025 10:46:16 +0000

Setting up a Google Business Profile (GBP) is one of the best ways for photographers to boost their online presence and attract new customers. When potential clients search for a professional photographer in their area, a well-optimised Google listing can help you stand out in local search results, increase inquiries, and drive bookings.

In this guide, we’ll go through all the simple steps to show you how to set up a Google Business profile for photographers, and enhance Google Business listing if you already have one to ensuring you maximise visibility and generate leads for your photography business.

Included in this post is a bonus download -> Scroll to the bottom to access it!

Become part of our VIP community today to receive exclusive offers, expert tips, and powerful strategies designed to boost your photography business.

Don’t miss out on the insights that can help you succeed—sign up now!

Why a Google Business Profile Is Essential for Photographers

Not everyone spends their time scrolling Instagram or Facebook to find a photographer. When people need a service, they Google it. If you don’t have a Google listing, you’re missing out on a huge opportunity to connect with potential customers.

A well-maintained Google Business Profile listing not only makes it easy for people to find you in Google Search but also ensures you appear on the Google Maps app. Furthermore, it provides essential business information, such as your business name, phone number, business address, and services. As a result, potential clients can quickly access the details they need to contact you without any hassle

Additionally, your GBP is a valuable tool for showcasing your work through Google Business Profile photos, responding to customer reviews, and answering common questions.

Claim or Create Your Google Business Profile

Check if Your Business Already Exists

Before creating a profile, check if Google has already generated one for your business.

Go to Google Business Profile.
Sign in with your Google account.
Search for your business name.
If your business appears, claim it. If not, proceed to create a new Google My Business listing.

Entering Your Business Information

Entering accurate and complete business details is crucial because it directly impacts search engine rankings and builds customer trust. To ensure your profile is fully optimised, here’s what you need to include:

Business Name: Ensure your name matches what you use on your website and social media platforms. Consistency helps Google recognise and rank your business correctly.
Business Address: If you have a studio, enter the exact location. If you work remotely, select “I deliver goods and services to my customers” and enter your service area instead. Choose up to 20 service locations, but prioritise commonly visited areas.
Phone Number: Use a number that connects directly to you or your studio so customers can reach you without delays.
Website: Always include your website link. This improves credibility and allows potential customers to explore your services in detail.
Opening Hours: Keep these updated, especially if you operate by appointment only. Having accurate hours ensures you don’t miss potential bookings.

Writing a Strong Business Description

Your business description is one of the first things potential customers see, so make it engaging and informative. Google allows 750 characters, so use this space wisely.

A great formula to use is:

“I help [who] capture [what] through [how].”

For example:

“I help families capture timeless, high-quality portraits through relaxed, natural photography sessions in [Location].”

Tips for Writing a Great Description:

Use keywords naturally, such as professional photographer, local search results, and Google listing, so that your profile aligns with what potential clients are searching for.
Additionally, be specific about the type of photography you offer, whether it’s wedding, branding, maternity, or another niche, to ensure you attract the right audience.
Furthermore, highlight your unique style to stand out from competitors and make a lasting impression on potential clients.
Finally, mention any awards or recognitions to add credibility and build trust with those considering your services.

Shop Bestsellers

Uploading High-Quality Photos

Recommended Image Sizes for Your Google Business Profile

Profile Photo

Size: 250 x 250 pixels (minimum)
Aspect Ratio: 1:1 (Square)
Tip: Use a clear logo or a professional headshot that represents your brand identity.

Cover Photo

Size: 1080 x 608 pixels
Aspect Ratio: 16:9
Tip: Choose an eye-catching image that showcases your photography style.

Logo

Size: 250 x 250 pixels (minimum)
Aspect Ratio: 1:1 (Square)
Tip: Use a PNG format for a transparent background to keep it looking professional.

Additional Business Photos

Size: 1200 x 900 pixels
Aspect Ratio: 4:3
Tip: Upload portfolio images, client testimonials in graphic form, and behind-the-scenes shots to engage potential customers.

Gathering & Managing Google Reviews

Why Google Reviews Matter

Reviews significantly improve trust and credibility, making your Google Business Profile listing more appealing to potential customers.
They also influence Google’s ranking algorithm, helping boost your position in local search results and increasing visibility in Google Search.
Additionally, they serve as powerful social proof, encouraging new customers to book your photography services with confidence.

Best Ways to Get Reviews

After delivering their gallery, it’s a good idea to ask clients directly for a review while their experience is still fresh.
Additionally, to increase the chances of receiving feedback, send a follow-up email with a direct link to your review section, making it quick and easy for them to leave a response.
Offer a small incentive (such as a free extra image) to encourage responses.
Share positive reviews on your website and social media.

How to Use Reviews to Grow Your Business

Showcase the best ones on your website.
Respond to every review—both positive and negative—to show engagement.
Use client testimonials in your marketing materials.

Posting Regular Updates & Answering Common Questions

Types of Google Posts & How to Use Them

What’s New

Best for: Sharing business updates, milestones, or behind-the-scenes content.
CTA Options: Learn More, Call Now.

Events

Best for: Announcing upcoming mini-sessions, workshops, or special promotions.
CTA Options: Sign Up, Get Offer.

Offers

Best for: Promoting discounts or limited-time deals.
CTA Options: Claim Offer, Buy Now.

Welcome Offer

Best for: Offering an exclusive discount for first-time clients.
CTA Options: Redeem Offer.

Product Posts

Best for: Highlighting your different photography packages.
CTA Options: View More, Order Online.

How I Use Posts When Publishing a Blog

Each time I publish a blog, I make it a priority to add an update to my Google Business Profile account. To enhance engagement, I upload an eye-catching image and take full advantage of the 1,500-word limit by incorporating relevant keywords. Additionally, I craft an attention-grabbing introduction to spark interest in my blog. Finally, I use the ‘Learn More’ button to seamlessly direct readers to my full blog post, encouraging them to explore more of my content. Since doing this, I can see an increase in traffic to my blog on the days I publish this update.

Using UTM Parameters to Track Website Traffic

So you now know how to set up a Google Business profile for photographers properly, but to truly understand how well your Google Business Listing is performing, it’s essential to monitor and understand your traffic. Three powerful tools can help: Google Analytics, as mentioned above, Google Search Console, and Google Insights

This is only a very brief introduction to the tools Google has to offer for improving your website’s visibility & growth, so I would encourage you to do further reading including on Google’s guidelines, best practices and check out YouTube for much more in-depth information.

Google Analytics: This tool helps you track website visitors, where they come from, and how they interact with your site. By setting up UTM parameters on your Google Business Profile link, you can see exactly how much traffic is coming from your profile and what actions those visitors take on your website.
For example, if someone clicks the website link on your profile, you can track it as:
utm_source=google → Identifies Google as the traffic source.
utm_medium=organic → Distinguishes it from paid ads.
utm_campaign=google_business_profile → Specifies that the visit came from your GBP.
Now, in Google Analytics, you can clearly see how many people visited from your GBP website link instead of just a generic Google search.
- Example :https://www.yourwebsite.com?utm_source=google&utm_medium=organic&utm_campaign=google_business_profile
Google Search Console: This tool provides insights into how your website appears in Google Search. It tracks search queries that bring people to your site, helping you refine your SEO strategy and improve rankings for relevant photography-related keywords.
Google Insights (within GBP): Google Insights shows how people find and interact with your Google Business Profile listing. You can track how many people viewed your listing, clicked on your website, called your business, or requested directions. Understanding these analytics allows you to refine your profile, ensuring it reaches the right audience and drives more inquiries.

By monitoring these tools, you can identify trends, adjust your marketing strategies, and optimise your profile to attract more potential customers and grow your photography business effectively.

Here’s my top 6 key tips to takeaway.

1. Complete Every Section of Your Profile

Google prioritises fully completed profiles, so make sure all your details are filled in—business name, category, contact details, website, service area, and opening hours. The more information you provide, the better your chances of ranking higher in local search results.

2. Use High-Quality Photos & Update Them Regularly

Photos play a huge role in attracting potential clients. Upload a mix of:

• Portfolio images to showcase your style.

• Behind-the-scenes shots to add a personal touch.

• Before-and-after edits to highlight your expertise.

Adding new photos consistently boosts engagement and visibility on Google.

3. Write a Strong, Keyword-Rich Business Description

Your business description should clearly explain what you do and who you serve. Use relevant keywords (without overstuffing) to help Google match your profile to search queries. For example:

“I’m a professional family and portrait photographer in Hertfordshire, specialising in relaxed, natural photography sessions that capture authentic moments. I offer studio and outdoor shoots, newborn photography, and professional headshots.”

4. Collect and Respond to Reviews

Reviews are crucial for trust and ranking higher in search results. Encourage past clients to leave detailed, positive reviews and always respond professionally—even to negative ones. Thank clients for their feedback and reinforce key points about your service.

5. Post Regular Updates – But Skip Hashtags

Use Google Posts to keep your profile active and engaging. Share:

• What’s New – Announcements, recent shoots, or business updates.

• Events – Mini-sessions, photography workshops, or seasonal specials.

• Offers – Discounts or limited-time packages.

Unlike Instagram, hashtags don’t help on Google, so there’s no need to use them in your posts.

Final Thoughts: Keep Your Profile Updated

The last thing you want is an outdated profile. To maintain an effective Google My Business listing:

Update your business information when necessary.
Add new Google Business Profile photos regularly.
Encourage customer reviews.
Post updates to keep engagement high.

By following these simple steps, your photography business will be well-positioned to rank highly in search engine results and attract new customers.

There may seem to be a lot of information needed in setting up a Google Business Profile, but honestly, it’s an exercise worth doing for your business, and one I recommend to every photography business owner.

If you found this blog, ‘How To Set Up a Google Business Profile for Photographers useful, don’t stop there—there’s so much more to discover! Check out 21 Tasks to Get More Photography Clients for actionable steps to grow your client base, Why Email Marketing is Vital in Your Photography Business to master the art of connecting with your audience, or Making Money Selling Photography on Etsy to keep your social media fresh and engaging.

And while you’re here, don’t forget to visit my shop, where you’ll find a range of resources to elevate your photography business. Whether you’re looking for digital marketing products tailored to photography niches, essential contracts and forms for everyday use, or time-saving photo collage templates to spark creativity—there’s something for every photographer. So why wait? Start exploring today and take your business to the next level!

Thanks for reading, and I wish you all the success in your photography business.

BONUS FREE PDF: 13-PAGE STEP-BY-STEP GUIDE TO SETTING UP AND OPTIMISING YOUR GOOGLE BUSINESS PROFILE.

Nicky x

The post How To Set Up A Google Business Profile For Photographers appeared first on Photography Biz Success.

Photography Biz Success

How do I Maintain my Etsy Shop

How do I maintain my Etsy shop?

Your complete guide to running a successful Etsy store.

Why Etsy Shop Maintenance Matters.

1. Keep Your Product Listings Fresh and Optimised

2. Master Your Etsy Fees So You Can Price Correctly.

3. Deliver Outstanding Customer Service Every Time.

4. Earn (and Keep) Your Star Seller Badge

5. Use Your Etsy Shop Manager Dashboard

6. Promote Your Etsy Store Beyond the Platform

7. Manage Holiday Mode Carefully

8. Stay On Top of Your Etsy Account Settings

9. Track Your Finances Like a Business

10. Keep Learning and Adapting

Final Thoughts.

How to Sell Photography on Etsy: Listings That Convert

How to Sell Photography on Etsy: Listings That Convert.

Title: Get Found and Get Clicked.

Good vs. Bad Title Example

Write Descriptions as Conversations.

Example of a Good Etsy Description

What Not To Do if You Want To Sell Photos on Etsy.

Meta Descriptions: Make Search Engines Love You

Connect Emotionally: Sell the Experience

Cross-Selling and Related Products

Building Trust with Buyers When You Sell Photos On Etsy.

Prepare Before You Hit Publish

Keyword Research: The Key to Visibility

Basic Keyword Research Strategies

Using eRank and Marmalead

Balancing Search Volume and Competition

Where to Place Keywords When you Sell Photos on Etsy

Researching Keywords for Free on Etsy

Additional Optimisation Tips To Successfully Sell Your Photos on Etsy.

Putting It All Together

The best guide to becoming a Shutterstock Contributor

Create a Shutterstock Contributor Account

Submitting Your Initial Images for Approval.

Photo Requirements.

Video requirements.

Illustrative (Vector) requirements.

Stock Photography Prompt Idea Cards

Start-to-Scale Stock Photography Guide

How to Become a Shutterstock Contributor and Prepare Your Initial Submission.

Metadata, Titles, Keywords and Categories.

Keywords

Categories

How Much Can I Earn?

Tips for How to Become a Shutterstock Contributor.

The Truth about Stock Photography in 2025

Understanding the Stock Photography Market

Understanding Trends and Keywords To Capture Authentic Lifestyle Stock Photos.

Shoot with Strategy in Mind

Think Like a Buyer

Quality Still Matters

Stock Photography as Passive Income

What Stock Photography Can Teach You

Stock Photography Prompt Idea Cards

Start-to-Scale Stock Photography Guide

Choosing the Right Stock Photography Websites

Your Next Steps

Final Thoughts on Authentic Lifestyle Stock Photos in 2025

14 Proven Ways To Increase Email Open Rates (Part 2)

8. Use Emojis (Carefully) to Boost Visibility and Increase Email Open Rates

What’s worked for me

Tips for photographers using emojis

Where to place them

9. Stay Out of Spam and Junk Mail

Start with permission

Use a trusted email marketing platform

Don’t use a free email domain

Be easy to unsubscribe

Keep your emails clean and honest

Shop Bestsellers

Stock Photography Prompt Idea Cards

Start-to-Scale Stock Photography Guide

Ultimate Goal Planner for Small Business Owners

10. Focus on Writing Amazing Content

What makes content amazing that will increase email open rates?